SocialSEO - Search Engine Optimization, Social Media and PPC | 5 | 5 | 10

Why Isn’t My Website Ranking?

The SERPs are Dead; Long Live the SERPs At their core, search engines are answer machines.  Where once your search engine would provide results directing you to a potential list of answers, search engines today provide you with the answer themselves without the need to click through to a site. To add to this, often … Continue reading Why Isn’t My Website Ranking?

Remarketing 101

Remarketing 101 More and more, clients are asking about remarketing and all of its glory. They hear about the power of remarketing, but they don’t know exactly what it does. Simply put, remarketing is an assortment of strategies used to connect with audiences who are already interested in your products or service, have been to … Continue reading Remarketing 101

Quick and Easy SEO Tips for Small Businesses

Quick and Easy SEO Tips for Small Businesses For many the mystery of SEO can seem complex and foreign. If you are running a small business you may feel that SEO is too much for you to tackle on your own, and too expensive to hire out for. We are happy to say that SEO … Continue reading Quick and Easy SEO Tips for Small Businesses

It’s All About Micro Moments

It’s all about micro moments! So obviously your first question is: “what is a micro moment?”  To keep it simple, a micro moment is when an individual instinctively turns to a device, and more often than not these days it is a mobile device (better known to some of us as that thing that rules … Continue reading It’s All About Micro Moments

A.I. Is Taking Over: RankBrain’s Prominent Future at Google

A.I. Is Taking Over: RankBrain’s Prominent Future at Google Google’s created a machine learning program called RankBrain which was incorporated into Google’s algorithm in 2015.  You may be asking what exactly machine learning is and if so, you are not alone.  Machine learning is when a machine actually teaches itself how to do something rather … Continue reading A.I. Is Taking Over: RankBrain’s Prominent Future at Google

AdWords Quality Score Can Now Be Reverse-Engineered

AdWords Quality Score Can Now Be Reverse-Engineered Having a high Quality Score is key when it comes to maximizing AdWords results. Previously it has been very difficult to work with Quality Score, as Google has not easily allowed you to diagnose all of the factors that make up Quality Score. Recently Google changed its API making … Continue reading AdWords Quality Score Can Now Be Reverse-Engineered

I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs

I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs Earlier this week, Google confirmed that they were removing their Toolbar PageRank Chrome extension, removing the information entirely from the public view. For most of us, the world will continue to spin. But even though the PageRank score has not been updated in years, … Continue reading I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs

5 Tips to Create a Successful Facebook Ad Campaign

5 Tips to Create a Successful Facebook Ad Campaign Have you heard of Facebook Advertising and want to start using it for your business? or Do you want to step up your game and make your ads perform more effectively? With any social media ad campaign, there are hundreds of different approaches you can take. … Continue reading 5 Tips to Create a Successful Facebook Ad Campaign

Google Launches Accelerated Mobile Pages (AMP) – What This Means For Marketers

Google Launches Accelerated Mobile Pages (AMP) – What This Means For Marketers We’re only three months into the new year and Google continues to surprise us with changes that affect how we search on the internet.  In January, we caught wind of Google’s Core Ranking Algorithm update, in which we’re still anxiously awaiting the official … Continue reading Google Launches Accelerated Mobile Pages (AMP) – What This Means For Marketers

I Got 99 Problems But A Schema Ain’t One

I Got 99 Problems But A Schema Ain’t One Schema has evolved over the last few years to play a now almost crucial role in SEO, making it one of the foundations for a successful campaign of local, national and E-commerce businesses.  In fact, in late 2015 John Mueller of Google actually went so far … Continue reading I Got 99 Problems But A Schema Ain’t One

Is Social Media Marketing Really Worth the Investment?

Is Social Media Marketing Really Worth the Investment? One of the hardest things for business owners to measure is the ROI of social media marketing.  Oftentimes, we hear complaints about all of the time wasted posting pictures and updates on social media channels only to gather one or two likes and maybe a comment.  It makes … Continue reading Is Social Media Marketing Really Worth the Investment?

Not Getting What You Need With AdWords Pay-Per-Click? Expand Your Reach With BingAds.

Not Getting What You Need With AdWords Pay-Per-Click? Expand Your Reach With BingAds. When we think of pay-per-click advertising most of our minds and and our wallets turn to Google AdWords.  The term “to google” is now a listed verb in the dictionary.  Although Google has done such a great job of inserting itself into everyday … Continue reading Not Getting What You Need With AdWords Pay-Per-Click? Expand Your Reach With BingAds.

Local SEO – What You Need To Know

Local SEO – What You Need to Know Many are familiar with what we fondly refer to as the “map pack” or “snack pack” in Google.  Last year the map pack was narrowed down from a seven pack to a three pack, making it much more competitive.  So, what exactly does it take to score … Continue reading Local SEO – What You Need To Know

3 Ways to Improve Organic Search Visibility with Social Media Marketing

3 Ways to Improve Organic Search Visibility with Social Media Marketing The connection between search engine optimization (SEO) and social media marketing is becoming more apparent as time goes on.  Starting as completely separate entities, SEO and social media weren’t even thought of as a striving pair, but now it’s hard for one to live … Continue reading 3 Ways to Improve Organic Search Visibility with Social Media Marketing

Maps Advertising is Here & Why You Shouldn’t Be Surprised

Maps Advertising is Here & Why You Shouldn’t Be Surprised Google has been slow to roll out its changes to Google Maps and AdWords. And this is with Google reason. Since Maps launched in 2005, they have struggled to make a monetizable maps listing. The concern was, if you give the advertisers too much control, … Continue reading Maps Advertising is Here & Why You Shouldn’t Be Surprised

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