Search Impression Share Search Impression Share is a standard metric within Google AdWords and is an underutilized, but highly important metric to look at. SIS is defined as “The Number of Impressions you have received, divided by the approximate number of impressions you were eligible to receive.” Eligibility is based on your current advertisements’ targeting, … Continue reading What is Search Impression Share and How Can You Use It?
AMP Pages to Join Google’s Organic Search Results You may have heard of Google’s new initiative in further increasing page speed: Accelerated Mobile Pages (AMP). They are already being included in the search results for news articles and blog posts, but have not been allowed to mingle with the standard organic results. That will be changing … Continue reading Get AMPed! Google to Roll out AMP Pages into Organic Results
Modern technology allows us to have direct access to answers, businesses, products, and people immediately. Data shows that as many as 40% of website visitors give up on a website after 3 seconds of delay. Not being able to have that instant access can make users frustrated and can make them look elsewhere. Three seconds … Continue reading Why Facebook Wants You to Improve Your Mobile Site Performance
Attack of the Clones: Deadly Mistakes in Content Creation The thought of the company website being burned to the ground by Google’s mysterious creatures behind the curtain has been known to cause marketers around the globe to shake in their boots. Though Google clearly publishes their guidelines on duplicate content, many won’t take the … Continue reading Attack of the Clones: Deadly Mistakes in Content Creation
Site Speed: You Need to Be Fast or Get Furious Your site is not a Disneyland ride – visitors are not willing to wait. If your site doesn’t pop up on the screen almost instantaneously and seamlessly navigate with ease and without delays, your customer may go somewhere else rather than wait for pages to … Continue reading Not Fast? Get Furious – A Look Into Site Speed
New AdWords Layout Gives the Program a Facelift Google’s AdWords is over 15 years old and the legacy program is getting a makeover. The primary catalysts for the project is to address advertiser’s concerns that AdWords was becoming more product and feature focused than about serving the needs and objectives of marketers. Other concerns included … Continue reading New AdWords Design
Go Live with Facebook! Facebook’s Go Live is available to the masses. A recent addition to the suite of features Facebook offers to its users, Go Live is an innovative and interactive way to engage viewers real time. And, the business application may prove a game changer for companies wanting to stay in front of … Continue reading Go Live with Facebook!
The SERPs are Dead; Long Live the SERPs At their core, search engines are answer machines. Where once your search engine would provide results directing you to a potential list of answers, search engines today provide you with the answer themselves without the need to click through to a site. To add to this, often … Continue reading Why Isn’t My Website Ranking?
Remarketing 101 More and more, clients are asking about remarketing and all of its glory. They hear about the power of remarketing, but they don’t know exactly what it does. Simply put, remarketing is an assortment of strategies used to connect with audiences who are already interested in your products or service, have been to … Continue reading Remarketing 101
Quick and Easy SEO Tips for Small Businesses For many the mystery of SEO can seem complex and foreign. If you are running a small business you may feel that SEO is too much for you to tackle on your own, and too expensive to hire out for. We are happy to say that SEO … Continue reading Quick and Easy SEO Tips for Small Businesses
It’s all about micro moments! So obviously your first question is: “what is a micro moment?” To keep it simple, a micro moment is when an individual instinctively turns to a device, and more often than not these days it is a mobile device (better known to some of us as that thing that rules … Continue reading It’s All About Micro Moments
A.I. Is Taking Over: RankBrain’s Prominent Future at Google Google created a machine learning program called RankBrain which was incorporated into Google’s algorithm in 2015. You may be asking what exactly machine learning is and if so, you are not alone. Machine learning is when a machine actually teaches itself how to do something rather … Continue reading A.I. Is Taking Over: RankBrain’s Prominent Future at Google
AdWords Quality Score Can Now Be Reverse-Engineered Having a high Quality Score is key when it comes to maximizing AdWords results. Previously it has been very difficult to work with Quality Score, as Google has not easily allowed you to diagnose all of the factors that make up Quality Score. Recently Google changed its API making … Continue reading AdWords Quality Score Can Now Be Reverse-Engineered
I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs Earlier this week, Google confirmed that they were removing their Toolbar PageRank Chrome extension, removing the information entirely from the public view. For most of us, the world will continue to spin. But even though the PageRank score has not been updated in years, … Continue reading I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs
5 Tips to Create a Successful Facebook Ad Campaign Have you heard of Facebook Advertising and want to start using it for your business? or Do you want to step up your game and make your ads perform more effectively? With any social media ad campaign, there are hundreds of different approaches you can take. … Continue reading 5 Tips to Create a Successful Facebook Ad Campaign