Facebook Workplace – Productive or Distraction? On October 10, 2016 Facebook launched a commercial version of their social networking platform, Workplace. Workplace was designed as a way for business to collaborate & get work done more efficiently. This new enterprise version of Facebook has over 1,000 organizations signed up including: Booking.com, Campbell’s, and Columbia Sportswear. … Continue reading Facebook Workplace – Productive or Distraction?
The Importance of Delighted Customers and Third Party Reviews Did you just receive a one-star review from an angry customer who not only threw you under the bus for poor service, but also claimed you’re the worst company they’ve worked with in the last decade? If you haven’t yet received this type of negative … Continue reading The Importance of Delighted Customers and Third Party Reviews
Find Your Voice: Google Home & The Future of Hands-Free Searching Do you remember that episode of Seinfeld with the Bubble Boy? Sure you do: Jerry, Elaine, George, and Susan travel to the home of a boy who lives in quarantine due to an immune system deficiency. At least, that’s what was supposed to happen. … Continue reading Find Your Voice: Google Home & The Future of Hands-Free Searching
Penguin 4.0 Update Google has made another significant change to their algorithm and confirmed the Penguin 4.0 core algorithm change on Sep 23, 2016. What is Penguin and what does it mean for your site? What is a Google core algorithm change and why is it important? Staying up to date with Googles changes and … Continue reading What You Need to Know About Google Algorithm and Penguin 4.0
Search Impression Share Search Impression Share is a standard metric within Google AdWords and is an underutilized, but highly important metric to look at. SIS is defined as “The Number of Impressions you have received, divided by the approximate number of impressions you were eligible to receive.” Eligibility is based on your current advertisements’ targeting, … Continue reading What is Search Impression Share and How Can You Use It?
AMP Pages to Join Google’s Organic Search Results You may have heard of Google’s new initiative in further increasing page speed: Accelerated Mobile Pages (AMP). They are already being included in the search results for news articles and blog posts, but have not been allowed to mingle with the standard organic results. That will be changing … Continue reading Get AMPed! Google to Roll out AMP Pages into Organic Results
Modern technology allows us to have direct access to answers, businesses, products, and people immediately. Data shows that as many as 40% of website visitors give up on a website after 3 seconds of delay. Not being able to have that instant access can make users frustrated and can make them look elsewhere. Three seconds … Continue reading Why Facebook Wants You to Improve Your Mobile Site Performance
Attack of the Clones: Deadly Mistakes in Content Creation The thought of the company website being burned to the ground by Google’s mysterious creatures behind the curtain has been known to cause marketers around the globe to shake in their boots. Though Google clearly publishes their guidelines on duplicate content, many won’t take the … Continue reading Attack of the Clones: Deadly Mistakes in Content Creation
Site Speed: You Need to Be Fast or Get Furious Your site is not a Disneyland ride – visitors are not willing to wait. If your site doesn’t pop up on the screen almost instantaneously and seamlessly navigate with ease and without delays, your customer may go somewhere else rather than wait for pages to … Continue reading Not Fast? Get Furious – A Look Into Site Speed
New AdWords Layout Gives the Program a Facelift Google’s AdWords is over 15 years old and the legacy program is getting a makeover. The primary catalysts for the project is to address advertiser’s concerns that AdWords was becoming more product and feature focused than about serving the needs and objectives of marketers. Other concerns included … Continue reading New AdWords Design
Go Live with Facebook! Facebook’s Go Live is available to the masses. A recent addition to the suite of features Facebook offers to its users, Go Live is an innovative and interactive way to engage viewers real time. And, the business application may prove a game changer for companies wanting to stay in front of … Continue reading Go Live with Facebook!
The SERPs are Dead; Long Live the SERPs At their core, search engines are answer machines. Where once your search engine would provide results directing you to a potential list of answers, search engines today provide you with the answer themselves without the need to click through to a site. To add to this, often … Continue reading Why Isn’t My Website Ranking?
Remarketing 101 More and more, clients are asking about remarketing and all of its glory. They hear about the power of remarketing, but they don’t know exactly what it does. Simply put, remarketing is an assortment of strategies used to connect with audiences who are already interested in your products or service, have been to … Continue reading Remarketing 101
Quick and Easy SEO Tips for Small Businesses For many the mystery of SEO can seem complex and foreign. If you are running a small business you may feel that SEO is too much for you to tackle on your own, and too expensive to hire out for. We are happy to say that SEO … Continue reading Quick and Easy SEO Tips for Small Businesses
It’s all about micro moments! So obviously your first question is: “what is a micro moment?” To keep it simple, a micro moment is when an individual instinctively turns to a device, and more often than not these days it is a mobile device (better known to some of us as that thing that rules … Continue reading It’s All About Micro Moments