Assessing Your SEO Vitals
You have a website…now what? It’s time for an SEO site checkup! Search engine optimization…
Brand Bidding: Do I Really Need To Bid On My Brand Name?
You have probably searched for a company on Google before and noticed that their ad…
8 Ways Social Media and SEO Work Together
While your social media channels might not directly impact your search ranking, they still have…
Expanding Your Reach: Digital Marketing Strategies For A National Audience
You’re doing very well with your small brick and mortar store in your hometown and…
What Is PPC?
Pay-per-click (PPC) marketing, also referred to as Paid Search marketing, is when advertisers pay a…
Improving Your Mobile Site Performance
One of the most critical elements of today's digital marketing is mobile site performance. In…
What is Social Media Marketing?
Social media is used by billions of people around the world and is growing every…
Vanity Vs. Actionable Metrics
Metrics: does it really matter what you track? This all-consuming topic has the enviable reputation…
The Pros and Cons of In-House Digital Marketing vs. the Agency Model
If you have been looking for either an in-house marketing specialist or a marketing agency…
Four Fantastic Ways to Use Remarketing For Your Ecommerce Site
Remarketing is a powerful strategy shaking up the way online retailers sell products to consumers.…