Pay-Per-Click: Why Patience is a Virtue Many times, companies will choose to invest their marketing dollars into Pay-Per-Click marketing over SEO because they want results NOW. While PPC is certainly faster than SEO at delivering results, it is still best to have some patience before demanding results. Have you ever baked a cake? You start … Continue reading Why Patience is a Virtue in Pay-Per-Click Marketing
Tips and Tricks to Make 2017 Your Business’ Best Year Ever with SEO In any industry, the start of a New Year requires introspection on the effectiveness of strategies implemented last year, as well as discussion about what changes in the coming year should be built into the strategy. The SEO industry is no different. … Continue reading Tips and Tricks to Make 2017 Your Business’ Best Year Ever with SEO
A New Year brings new trends. 2016 was a very productive year for Social Media, but here are the 3 fun trends we are looking forward to in 2017! 1) Video 2) In the moment content 3) Augmented Reality, Filters, Stickers Video With video being viewed 8 billion times daily on Facebook we predict … Continue reading How to Crush It on Social Media in 2017
There was something so intoxicatingly enchanting about television and film depicting the future. Our young eyes watched as spectacular worlds roll out before us and waited with baited breath at the technology that was promised. Hoverboards, automatic walkways, robot companions, flux capacitors and continuum transfunctioners… these were the inventions that had us eagerly awaiting the … Continue reading 6 Killer SEO Strategies to Dominate Voice Search
Where does your business belong on Social Media? The ever-changing world of technology has made social media a significant business tool in our lives. With over 1.7 billion monthly active users on Facebook alone; Social media is clearly a great way businesses can reach their target market. Whether we are checking in on relatives that … Continue reading Where Does Your Business Belong on Social Media?
Google is known for making updates to their tools quite often. Whether it is a new AdWords layout or a facelift for Google Analytics, they like to keep things fresh. The latest update to a tool is coming to Google Search Console. There is a massive infrastructure update happening on the back end of this … Continue reading Google Search Console Infrastructure Update – Will You Tell Us Everything Now?
Google Announces Mobile Index To Become Primary Index — What this Means for Your Website If you have a website, you need to educate yourself on one of the largest changes from Google this year. On Oct 13, 2016 at Pubcon, Gary Illyes from Google, announced they are switching to a mobile first index. … Continue reading Google Announces Mobile Index To Become Primary Index — What this Means for Your Website
One of the questions we sometimes get from our clients as they are searching away for their brand name or main keywords – why are my ads not showing? Luckily there’s no need to panic! Here are the most likely reasons why your ad is not showing in your search results: Budget. Each AdWords … Continue reading Why Are My Ads Not Showing?
Facebook Workplace – Productive or Distraction? On October 10, 2016 Facebook launched a commercial version of their social networking platform, Workplace. Workplace was designed as a way for business to collaborate & get work done more efficiently. This new enterprise version of Facebook has over 1,000 organizations signed up including: Booking.com, Campbell’s, and Columbia Sportswear. … Continue reading Facebook Workplace – Productive or Distraction?
The Importance of Delighted Customers and Third Party Reviews Did you just receive a one-star review from an angry customer who not only threw you under the bus for poor service, but also claimed you’re the worst company they’ve worked with in the last decade? If you haven’t yet received this type of negative … Continue reading The Importance of Delighted Customers and Third Party Reviews
Find Your Voice: Google Home & The Future of Hands-Free Searching Do you remember that episode of Seinfeld with the Bubble Boy? Sure you do: Jerry, Elaine, George, and Susan travel to the home of a boy who lives in quarantine due to an immune system deficiency. At least, that’s what was supposed to happen. … Continue reading Find Your Voice: Google Home & The Future of Hands-Free Searching
Penguin 4.0 Update Google has made another significant change to their algorithm and confirmed the Penguin 4.0 core algorithm change on Sep 23, 2016. What is Penguin and what does it mean for your site? What is a Google core algorithm change and why is it important? Staying up to date with Googles changes and … Continue reading What You Need to Know About Google Algorithm and Penguin 4.0
Search Impression Share Search Impression Share is a standard metric within Google AdWords and is an underutilized, but highly important metric to look at. SIS is defined as “The Number of Impressions you have received, divided by the approximate number of impressions you were eligible to receive.” Eligibility is based on your current advertisements’ targeting, … Continue reading What is Search Impression Share and How Can You Use It?
AMP Pages to Join Google’s Organic Search Results You may have heard of Google’s new initiative in further increasing page speed: Accelerated Mobile Pages (AMP). They are already being included in the search results for news articles and blog posts, but have not been allowed to mingle with the standard organic results. That will be changing … Continue reading Get AMPed! Google to Roll out AMP Pages into Organic Results
Modern technology allows us to have direct access to answers, businesses, products, and people immediately. Data shows that as many as 40% of website visitors give up on a website after 3 seconds of delay. Not being able to have that instant access can make users frustrated and can make them look elsewhere. Three seconds … Continue reading Why Facebook Wants You to Improve Your Mobile Site Performance