Site Speed: You Need to Be Fast or Get Furious Your site is not a Disneyland ride – visitors are not willing to wait. If your site doesn’t pop up on the screen almost instantaneously and seamlessly navigate with ease and without delays, your customer may go somewhere else rather than wait for pages to … Continue reading Not Fast? Get Furious – A Look Into Site Speed
New AdWords Layout Gives the Program a Facelift Google’s AdWords is over 15 years old and the legacy program is getting a makeover. The primary catalysts for the project is to address advertiser’s concerns that AdWords was becoming more product and feature focused than about serving the needs and objectives of marketers. Other concerns included … Continue reading New AdWords Design
Go Live with Facebook! Facebook’s Go Live is available to the masses. A recent addition to the suite of features Facebook offers to its users, Go Live is an innovative and interactive way to engage viewers real time. And, the business application may prove a game changer for companies wanting to stay in front of … Continue reading Go Live with Facebook!
The SERPs are Dead; Long Live the SERPs At their core, search engines are answer machines. Where once your search engine would provide results directing you to a potential list of answers, search engines today provide you with the answer themselves without the need to click through to a site. To add to this, often … Continue reading Why Isn’t My Website Ranking?
Remarketing 101 More and more, clients are asking about remarketing and all of its glory. They hear about the power of remarketing, but they don’t know exactly what it does. Simply put, remarketing is an assortment of strategies used to connect with audiences who are already interested in your products or service, have been to … Continue reading Remarketing 101
Quick and Easy SEO Tips for Small Businesses For many the mystery of SEO can seem complex and foreign. If you are running a small business you may feel that SEO is too much for you to tackle on your own, and too expensive to hire out for. We are happy to say that SEO … Continue reading Quick and Easy SEO Tips for Small Businesses
It’s all about micro moments! So obviously your first question is: “what is a micro moment?” To keep it simple, a micro moment is when an individual instinctively turns to a device, and more often than not these days it is a mobile device (better known to some of us as that thing that rules … Continue reading It’s All About Micro Moments
A.I. Is Taking Over: RankBrain’s Prominent Future at Google Google created a machine learning program called RankBrain which was incorporated into Google’s algorithm in 2015. You may be asking what exactly machine learning is and if so, you are not alone. Machine learning is when a machine actually teaches itself how to do something rather … Continue reading A.I. Is Taking Over: RankBrain’s Prominent Future at Google
AdWords Quality Score Can Now Be Reverse-Engineered Having a high Quality Score is key when it comes to maximizing AdWords results. Previously it has been very difficult to work with Quality Score, as Google has not easily allowed you to diagnose all of the factors that make up Quality Score. Recently Google changed its API making … Continue reading AdWords Quality Score Can Now Be Reverse-Engineered
I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs Earlier this week, Google confirmed that they were removing their Toolbar PageRank Chrome extension, removing the information entirely from the public view. For most of us, the world will continue to spin. But even though the PageRank score has not been updated in years, … Continue reading I Can’t Make You Love Me: Google’s Complicated Relationship with SEOs
5 Tips to Create a Successful Facebook Ad Campaign Have you heard of Facebook Advertising and want to start using it for your business? or Do you want to step up your game and make your ads perform more effectively? With any social media ad campaign, there are hundreds of different approaches you can take. … Continue reading 5 Tips to Create a Successful Facebook Ad Campaign
Google Launches Accelerated Mobile Pages (AMP) – What This Means for Marketers We’re only three months into the new year and Google continues to surprise us with changes that affect how we search on the internet. In January, we caught wind of Google’s Core Ranking Algorithm update, in which we’re still anxiously awaiting the official … Continue reading Google Launches Accelerated Mobile Pages (AMP) – What This Means for Marketers
I Got 99 Problems But A Schema Ain’t One Schema has evolved over the last few years to play a now almost crucial role in SEO, making it one of the foundations for a successful campaign of local, national and E-commerce businesses. In fact, in late 2015 John Mueller of Google actually went so far … Continue reading I Got 99 Problems But A Schema Ain’t One
Is Social Media Marketing Really Worth the Investment? One of the hardest things for business owners to measure is the ROI of social media marketing. Oftentimes, we hear complaints about all of the time wasted posting pictures and updates on social media channels only to gather one or two likes and maybe a comment. It makes … Continue reading Is Social Media Marketing Really Worth the Investment?
Not Getting What You Need with AdWords Pay-Per-Click? Expand Your Reach with BingAds. When we think of pay-per-click advertising most of our minds and our wallets turn to Google AdWords. The term “to google” is now a listed verb in the dictionary. Although Google has done such a great job of inserting itself into everyday society, … Continue reading Not Getting What You Need With AdWords Pay-Per-Click? Expand Your Reach With BingAds.