In a previous blog post, we went over the basics of content optimization – what…
Whenever you’re looking for a product or service, nearby restaurants, business advice, home improvement ideas, or searching for any other kind of information, you probably use Google to find what you’re looking for. And most other people do the same – in the past year, Google accounted for 92% of the search engine market share worldwide across all platforms. With over 5.6 billion searches processed every day, it’s by far the world’s largest search engine. While Google is the most popular search engines today, it’s not the only one that digital marketers focus their attention on. Here, we’ll be going over the most popular search engines not named Google and offering some optimization tips and tricks for each.
Created in 2005, YouTube now receives over 2 billion logged-in users every month, and almost 5 billion videos are watched per day. Google purchased the video sharing platform just a year after it was created, and like Google, YouTube is very appealing to marketers because of the massive traffic. While the amount of traffic is undeniable, there are a lot of others trying to capitalize on it, and an average of 500 hours of video are uploaded to the site every minute. To optimize your video content so it stands out from the rest, focus more on quality than quantity, do keyword research to come up with content ideas and use keywords in the title of videos and their description, and dive into the platform’s ranking factors – relevance, engagement, quality, and personalization.
Amazon is by far the world’s e-commerce platform, both in terms of traffic and products offered. The platform sells over 350 million items and draws over 2 billion visitors every month. It’s even more popular than Google when it comes to online shopping, with more than twice as many respondents in a survey saying they start at Amazon when digitally shopping for a product. Similar to YouTube, the massive amount of traffic is very appealing, but the same problem exists – there’s just so much else you’re competing with. But if you want to be successful selling products online, you have to be on Amazon because the platform is where users are most likely going to convert. Sales and reviews are important factors to ranking high on Amazon, meaning it can be difficult starting out on the platform. To perform better, ensure your product pages have all the elements that aid in conversions like multiple high-quality images, prime eligibility, reviews, and obtaining Buy Box eligibility, optimize your product titles and descriptions with targeted, buyer-oriented keywords, and jumpstart sales and conversions by concentrating traffic and offer clippable coupons or promotional discount codes.
Although it may not be as cool or trendy to use as it once was – other social media platforms like Instagram, Snapchat, and Twitter are more popular with younger generations – Facebook still processes over 2 billion searches a day and has almost 3 billion active users making it one of the most popular search engines today. This offers businesses and advertisers incredible market access, and there’s a wide range of demographics that can be targeted. Facebook also receives traffic via the Google Ads search system, and it’s a great place to get a product or service in front of someone who wasn’t looking for it. When it comes to optimization, there are different tips for optimizing Facebook pages and ads. For pages, ensure all information is accurate, sprinkle in keywords throughout the content on your page, create a custom username or a user-friendly URL, organize all page tabs, manage customer reviews and comments, allow users to send your page private messages, and include a call to action button under your cover photo. For ads, ensure you’ve identified your target audience in Audience Insights, get to know the targeting layers, make sure geotargeting is correct, monitor ad frequency, and keep retargeting and prospect campaigns separated.
As you can see, Google isn’t the only popular search engine that your business should concentrate its digital marketing efforts on, and there’s a lot that goes into each. Need help optimizing to perform better on YouTube, Amazon, or Facebook? Contact the experts at SocialSEO today to learn more about how these platforms can be used to grow your brand and increase sales!