Search engine optimization, or SEO, is all too often thought of solely in terms of…
Users flock to social media sites to keep in touch with their family and friends. Video is one of the most popular formats out there these days that tends to grab their attention. They share them over and over with other people because they love them, whether it makes them laugh or it strikes a nerve. This type of content is a great way to market to your current customers or to your potential buyers.
However, you don’t want to just create a video and throw it out there. You need to think it through and plan it out so it’s effective to your marketing campaign. In order to make it work for your business, you’ll need to find ways to make it stand out. Why? Because your competitors are likely doing the same thing. You need to outshine them and become more memorable to your target market.
Tips for making your videos stand out from the crowd
If you want to implement a video campaign for your potential buyers as well as your current customers, you’ll need to learn how to create a memorable piece. One that they can relate to and will help them remember your name the next time they find themselves needing the product or service you’re offering.
Here are a few tips to help you create effective videos that stand out from the crowd:
Get to know your market. Find out anything you can about them. Use techniques, like Artificial Intelligence to gather information on who they are and what they’re looking to get out of life. Once you have the data on your market, create your video campaign to speak directly to them. This will help them wonder how you knew that they needed the product you’re offering.
Post Your Videos on the Platform Used by Your Audience
If your market is posting on Facebook, then target your marketing efforts there. Placing a video on a site that your market isn’t using much will likely go unnoticed. Be sure to post the video on that site and not just a link that sends them somewhere else to see it. You can still drive traffic to your own site. Just include the link at the bottom of your post.
Don’t Go Overboard
You want to stand out from your competitors, but that doesn’t mean you should make it a circus performance. Too over the top and your message could get lost. Concentrate on delivering memorable information and use video tricks to just enhance it. This will help build trust because it makes you seem more real to your customers.
A lot of people, nowadays, use their cell phones or small tablets to view content. Your video piece should translate well on computers and mobile devices. Make them easy to view and even easier to share.
You don’t always have to tell a full message in one video. You can share a piece on social media that’s a teaser for more information elsewhere. This is a great way to grab the attention of your market and then point them back to your website. There you can offer more videos or other content for them to see the rest of the message you want to convey.
Engage Your Audience
Use videos in your email marketing campaign. Personalize the email to the ones receiving it, and provide a link to the video encouraging your audience to share it with their friends. If your market really wants or needs the product you’re selling, they’ll do it. It’s like asking your own friends to do a favor for you.
Use these tips to create a video campaign that not only stands out from the crowd but also gets you noticed. For more information on how to create these attention-grabbing pieces, contact our Colorado Springs video production team.