In a previous blog post, we went over the basics of content optimization – what…
How many more leads you would get if your company was listed on the first page of Google? If the answer is somewhere in the range of “a lot,” then you’re in the right place. Getting your company to rank on Google isn’t an impossible feat. With the right mindset and a focus on giving your potential customers the information they need, you can be there in no time. Here’s how:
1. Focus on the quality of your web content
Don’t write content on your website just for the sake of having content. Yes, rolling out content regularly can help you rank in Google, but it’s not as easy as publishing 300 words every week. Your content should address the needs of your audience (your potential clients) in an easy, straightforward manner. Providing content that doesn’t directly address their query isn’t helpful for them, and it won’t help you rank higher on the SERPs.
2. Research your competitors
Your competitors are the people who are ranking for the search queries you want to rank for. They have the same target audience as you. These are the people you want to learn from because they have figured out how to address your audience and meet their needs. While you don’t want to completely mimic what your competitors are doing, spending some time researching their content and their websites can be a relatively simple way to gain valuable insight into what your audience responds to.
If your business is tied to your location, then you should be targeting the search query for your location rather than the more broad version. For instance, if you’re an insurance agent in San Antonio, you should be targeting queries related to “insurance San Antonio” instead of just “insurance.” Search is moving more and more toward local queries, so targeting local SEO is a great way to rank higher in the SERPs and get more quality leads.
4. Make your website easy to use
A lot of businesses get tied down by how their website looks and don’t consider how their website works. Your website should look good, but more importantly, it should be easy to use. Test your site for mobile responsiveness, since almost half of all searches are done on mobile devices. If you have a search bar, make sure it is easy to find and that it takes the user to a suitable results page. Test page speed time. You might have to sacrifice visual “nice to haves” like videos or images in order to make sure your page downloads fast enough. If it takes too long to figure out your website or to load a page on it, users are going to bounce, and they won’t come back.
5. Give users something to do once they’re on your page
So, your readers have easily found your content, and they’ve found it helpful. Now what?
Including actionable buttons, like “make an appointment now” or “buy now” are crucial but often forgotten. These calls to action keep your users engaged and get them to do the main thing you want them to do, whether it’s book an appointment, buy something, or sign up for a newsletter.
Test your website
A good way to test the usefulness of your content and the responsiveness of your website is to bring in a group of test users. Watch how they navigate your website and listen to what frustrates them. Then go back and keep working on making your website better.
Once your website is ranking, you’ll need to continue to keep up the hard work of publishing relevant, useful content and maintaining your website so it’s responsive and easy to navigate.
Need help with getting your business’s website on the first page of the SERPs? Reach out to the experts at SocialSEO for all your digital marketing needs including SEO, SEM, Social Media and Video Production. We have the knowledge and skills to increase your website traffic, create and optimize content, and analyze your competitors’ websites for opportunities to help your business.