Let’s face it. If you’re not on your computer, smartphone and/or tablet several times a day, you’re living in the Stone Age. Today, we want information quickly and briefly to get on to our next task. This is particularly true of Millennials and Generation X. They don’t have time to read lengthy news articles, they want the “who, what, when, where and how,” like now!
To keep up with these individuals on the fly, advertising has to also be quick and efficient. But, who has time to learn all about SEO, SEM, and social media? At SocialSEO, our team keeps up with the latest digital marketing trends and techniques, how to use them to best benefit our clients, and we can help you with your digital marketing needs, too.
Know Your Market
To understand what percentage of your marketing budget should be spent in the digital space market, you need to take a look at your market. If your goal is to reach those in their 20’s and 30’s, you should take a hard look at digital. You’ll want a great website, and you’ll need a plan to drive people to it.
We are all now pretty familiar with social media – Facebook, Twitter, YouTube, Pinterest, LinkedIn, and more. An analysis by Kevin Murnane for Forbes of a 2018 Pew Research study revealed, “Most US adults use more than one social media platform. The median adult uses three of the eight platforms Pew examined.”
“YouTube also led the multi-use rankings,” Murnane also revealed in his article. As we know it, YouTube is generally a blend of television in digital media space, and “at least 87% of the users of each of the other platforms also use YouTube,” he wrote.
We need to look at more than one social media platform when advertising. Just which ones to use depends again upon generation, as well as gender, and other, more specific research parameters. Industry is a key piece to figuring out which tactics you should take with your social media campaigns. We can help with that.
SEM, or search engine marketing, promotes websites, by “increasing visibility in search engine results pages (SERPs) through optimization and advertising,” as defined by Wikipedia. SEO, search engine optimization, is a part of SEM, driving more visitors to your website through prioritizing you on search engines such as Google and Bing. In general, SEM provides a business a quick way to become visible on the SERPs, while SEO entails more technical work behind the scenes and the creation and optimization of the content on the website so that it can be better crawled by the search engine, usually providing visible improvements within 6-8 months.
Just because you are looking into marketing in the digital space doesn’t mean you should do away with more traditional forms of marketing. Print advertising in newspapers and magazines still has its place. Many Americans continue to receive the daily newspaper at their doorstep. Likewise, many continue to consume local television and listen to their favorite radio stations. And, we all still drive by or ride by, a plethora of billboards every day.
Advertising in these traditional venues, while blending them with digital space, is the key to driving individuals to your business with their hard-earned dollars. eMarketer predicts that “By 2020, digital’s share of total advertising will near 50%.” That’s a stern warning to the more traditional advertising markets.
Combining Tradition Marketing with Digital
In today’s market, with busy and diverse lifestyles, businesses need to look at diversity in their marketing strategy. Print, radio, and television, while still key to good marketing, are looking to keep up with the digital craze. The digital marketing team at SocialSEO is as diverse as the general spending population, but each has their own special niche of knowledge and expertise in digital marketing, SEO, social media, SEM, business development, and web design and development.
Give SocialSEO a call to see how our team can help your business grow. We’ll provide you with a free consultation and give you a quote for how we can help to direct your business to good marketing strategies in this ever-changing digital age.