In a previous blog post, we went over the basics of content optimization – what…
What are the most important issues to focus on when it comes to Twitter’s social media strategy?
Planning and consistency.
Without these two elements to guide decisions, the entire strategy can feel like a string of efforts that have little to do with each other. Luckily, when it comes to Twitter, their social media platform has developed a special guide to help businesses and brands optimize their 2021 social media strategy.
Here is everything that you need to know about it:
What’s Included in the Strategic Guide
Trends in social media marketing can quickly change, so when a platform such as Twitter comes out with its guide to help support your social media strategy and promotion, it is worth paying attention to.
The 108-page guide includes a lot of tips and resources that can help you research and plan your tweeting strategy for 2021, and it includes:
● Branding tips
● Twitter Ads tips
● Insights from the Twitter Business team
● A month’s worth of Tweet teams to help you plan your calendar
● Inspiration and best practices
● Templates for planning and organizing your strategy
If you’re new to Twitter, it’s worth mentioning that this guide is a little different than the types of resources the social media platform usually provides. Until now, they’ve focused on helping brands keep track of key events and dates that should be included in their editorial calendar, and they’ve now instead opted for a more comprehensive approach to improving their user’s social media strategy.
Let’s look over two of the most beneficial elements that the Twitter social media strategy guide contains:
1. Monthly Worksheets
The monthly worksheet is designed to help brands gain a better view of what their tweeting strategy looks like throughout 2021. It includes two main categories that can be filled in:
● Objectives – identify the goals for your tweeting strategy for that particular month. Brands can use it to analyze their internal operations and identify major events that should be included in the strategy, such as a big sale, or online event.
● How to achieve them – this is a way to visualize how to integrate the goal into the strategy. Specifically, what steps will the strategy take to ensure the goals are met for the month?
2. Monthly Calendar Listings
While brands need to look for rising trends in social media marketing, some events are recurrent and always worth integrating into a strategy. Twitter offers monthly calendar listings as a way for brands to remember to post content on such days and drive more interaction.
Some days may not be appropriate for all industries and brands, but major holidays, for instance, have a huge potential to drive a lot of buzz. Integrating them into a wider tweeting strategy helps create consistency, to the point where the consumers will specifically seek a brand out on a particular day because they know the brand will be preparing and releasing content.
The guide also includes some notes regarding the content to promote in a month, to ensure brands are offering diverse topics to their audiences.
Will This Guide Help?
Those new to the field of social media marketing can certainly benefit from these resources and plan better social media strategies that leverage Twitter to its full potential. However, you may still require help in finding the right approach to constructing the posting strategy for your brand.
SocialSEO’s social media department is comprised of a team of social media experts who can help you and your brand find its voice and make an impact on these platforms. We create personalized social media strategies that cater to the specific goals of your business, ensuring you can make the most out of these tools.
Contact the SocialSEO team now to find out more about how we can help your social media strategy.