In a previous blog post, we went over the basics of content optimization – what…
Are you looking to grow your social media following on Facebook but are not sure where to start? Are you lost in the noise of the online world and are wondering whether your social media marketing strategy needs to include a Facebook group?
It probably seems like a daunting task and you might have several negative thoughts running through your head including:
- What if people don’t find value in my group?
- What if people don’t want to join?
- What if I have to put myself out there?
- Can’t I take the easy route and have my social media strategy comprise solely of social media posts?
Facebook groups can be a gold mine and can have an extremely positive impact on your social media marketing strategy. Your group can help create a direct relationship with your customers, which builds trust and authority.
Your Facebook Group will be used to:
- Increase engagement by using questions
- Receive feedback
- Drive traffic to your content
- Drive traffic to your products by announcing offers
- Create a sense of community by tagging and celebrating with your members
Now that I’ve convinced you that you must create a Facebook group as a part of your social media marketing strategy, let’s get into four things you can do to grow your group quickly and effortlessly.
1. Create Engagement with Questions
Engagement is key to your social media marketing strategy and especially to your Facebook Group as it keeps it live and current. Facebook also loves engagement, which will help increase your reach as Facebook will recommend your group to other people.
Asking questions will also create a sense of community and a useful resource environment for your members, making your group the go-to spot for their questions.
To get the conversation started, you can ask the following types of questions:
Ask members to provide their opinion on a personal or business decision. For example, a decision-based question could be “which blog title do you prefer?”.
Ask members to provide their opinion or recommendation on a particular subject. For example, “which podcast episode do you like the most?”.
Questions That Prompt an Answer
These types of questions will help get the most significant engagement as they will prompt your members to answer.
You can ask questions that involve things in the future, for example, “what are your business goals for the next five years?”, or you can also call out a specific segment of your group, for example, “where are all my e-commerce business owners?”.
Questions That Prompt a Share
These types of questions allow people to share information about their business creating visibility for themselves. This is especially useful if you have a group geared toward business owners.
These types of questions will create a positive relationship between you and your members as they will remember you invested in their business’s success by allowing them to share their content with your group. An example of this type of question could be, “does anyone have resources that explain how to build an email list?”.
2. Stay Engaged
You will find that you have specific posts that do better than others. You want to pay attention to these posts to keep the engagement live for as long as possible.
Being sure to engage with members who comment on the post will keep the post trending and keep it at the top of your group feed.
3. Tag Your Members
Creating a sense of community by tagging your members who engage the most will help create consistent engagement in your group. You can do this by providing shoutouts to members or using their content to start the conversation.
4. Celebrate with Your Members
Another way to create a sense of community in your group is to celebrate your wins with the group.
Celebrating wins will also encourage your members to share successes with the group. This will not only create engagement but can also provide inspiration and confidence to your members.
Now Get to It!
Now that you know how to grow your Facebook group, it’s time to get to it so that you can start tagging your members, asking questions, and celebrating your upcoming successes.
If you’re still unsure whether you can create an engaging group, contact our SEO Social Media team today!
We can discuss in more detail how our team will build and monitor your online community, promote your brand, and drive real engagement on your Facebook.
Our team will help your business thrive on social media by creating a custom social media marketing strategy that will grow your brand awareness and increase your overall return on investment.