In a previous blog post, we went over the basics of content optimization – what…
An email list can be one of the most beneficial assets any business can utilize for increasing sales, though many businesses don’t put their resources into growing their lists. For some, their lists grow when they add paying customers and then they’ll send periodic emails in the hopes of generating repeat business – but there is a much better way to grow your list with potential customers who are already interested in your products or services. Facebook is an excellent tool for building and growing email lists, and with a strategic yet simple email marketing campaign, your business can start collecting swaths of new customer information that can help you increase your sales. All you need to get started is a good lead magnet.
What is a Lead Magnet?
Lead magnets are used all over the internet for any type of business in virtually every industry. They are an essential part of gathering information about potential clients and are commonly used in email marketing campaigns. They’re popular because they are extremely effective and can help your business bring in new customers relatively quickly. A lead magnet is a small gift – usually free – that you share with prospects in exchange for their email address. Don’t worry…they know how the deal works. Lead magnets are used everywhere, and you may have encountered them without even realizing it. Something as simple as getting 10% off your first purchase at a retail store can be used as a lead magnet if customers exchange their email address to receive it. In the digital age, lead magnets can be found in a variety of forms, including:
- Downloadable content such as ebooks, templates, or checklists
- Online training videos or webinars
- Coupons, discount codes, or free shipping offers
- Reports, quotes, or newsletters
- And many more
How to Create a Lead Magnet for Your Business
If you want expand your email list by using a lead magnet, consider what your business can give away for free in exchange for email addresses. You’ll want to make sure that whatever it is, it encourages customers to purchase other products or services from you. Remember, the more valuable the lead magnet is, the better it will perform. To find the people who will engage with your offer, you’ll need to design and create a Facebook ad campaign with a strong call to action. In fact, your CTA will be the most important part of your campaign, so be sure that it is compelling and virtually irresistible.
To collect email addresses, you’ll need either a mobile-friendly webpage with a form that they can complete, or you can use Facebook’s lead forms that appear right in place of the ad when it is clicked. The latter keeps prospects on Facebook the whole time so that they don’t get confused by being transferred to a new page (this can help drastically with abandonment). They’ll input their email, click submit, and then you’ll send them an automated email thanking them and inviting them to visit your webpage where they can collect your offer. This might be a download page or something similar where you can deliver their free gift and invite them to reach out with any questions (depending on the complexity of your funnel, this is also where you can include a sales letter for an inexpensive paid product that will help you break even on your campaign and run ads for free!).
Once they are on your email list, it will be important to keep them there by providing constant valuable content. Tell them more about your company and how you can help them, but never be too pushy, salesy, or pitchy in your emails. If all you send are emails that scream, “BUY MY STUFF” you won’t keep them on your list for very long!
Grow Your Email List With SocialSEO
SocialSEO provides strategic services to help businesses with both their social media and email marketing efforts. Our services can benefit any business that is looking for growth, better customer engagement, and positive ROI. Contact us today and we’ll help your business get the most out of your digital marketing budget.