In a previous blog post, we went over the basics of content optimization – what…
Finding cost effective small business advertising ideas and ad-types to generate brand interest takes time and money. If you have a small business, you likely know how hard it can be to attract attention. While we would all love to wake up with a great idea and instantly have millions of customers, the truth is, advertising takes a lot of work. But digital advertising can make a tremendous difference in your brand’s global reach. Effective digital advertising can help you tell your story, connect with your audience, and increases the likelihood that a visitor will become a customer. By taking your brand online, you increase the amount of people you can reach.
Choosing the right ad-type can make or break your business. As a small business, you probably don’t have the funds to commit to expensive advertising. The good news is, there are plenty of cost-effective ad types for small businesses. The only question is, which one(s) is right for you?
Social Media Advertising
Social media advertising is a great way to reach new customers. For a minimal investment, you can reach millions of people around the world. Though you can advertise on all social media platforms, as a small business owner, it may be cost-effective to choose the platform that best aligns with your target demographic. For example, 71% of all adults between the ages of 18 and 24 use Instagram. At the same time, 94% of adults in this age group use YouTube. This makes these two platforms a great choice if your target market is young adults. On the other hand, LinkedIn attracts older professionals and is best suited for companies with a B2B component.
You’ve likely heard of pay-per-click, or PPC advertising. Google AdWords is the most popular form of PPC advertising. The way pay-per-click advertising works is you pay a fee each time a customer clicks on your ad. When you sign up for PPC advertising you select keywords relevant to your business. If you’re a lawyer you may choose words such as law, lawyer, legal, or attorney. You then bid on these keywords and choose a maximum amount you are willing to pay for your ad to appear. When a customer clicks on your ad, you pay a fee.
Mobile Display Ads
According to Pew Research Center, 96% of Americans own a mobile phone and 81% own a smartphone. That’s compared to only 75% of Americans who own a computer. The simple fact is, people are becoming increasingly dependent on smartphones. Mobile advertising specifically targets mobile devices with ads appearing as text messages, banners, or videos. These ads can appear in browsers, apps, or as a simple text.
Digital advertising is a great way to bring in new customers. When done right, digital advertising can help you reach a large audience with very little investment. At SocialSEO, we know what it takes to be successful in digital advertising. If you’re ready to learn more about how digital advertising can affect your business, contact us for a free quote today.