In a previous blog post, we went over the basics of content optimization – what…
Every website needs to be freshened up from time to time. Some could use a complete redesign to keep attracting new and repeat customers. It is important to understand that changes may affect SEO rankings, and you need to keep those rankings from receiving negative impact. SocialSEO can help with your redesign while maintaining and improving your SEO.
Think of SEO as Equity in Your Business
If you lose SEO, you are basically throwing away your accrued interest. That’s a simplification, but it’s true. Investing in good SEO is offering a good return on your dollars spent. If you aren’t paying attention to your SEO, it’s like ignoring your interest income.
Optimized content for SEO needs to be taken seriously in this day and age of digital marketing. A website redesign needs to take into account your collected SEO efforts and potential new SEO opportunities.
Plan out a New Web Design Carefully
Any redesign, be it one page or the whole site, takes planning and not just on how it will look, but also how you will continue to increase the traffic to your website. It is important to have the SEO steps in place along with the redesign look and to have a quality control plan to manage those steps.
You have a firm idea of how you want your website to look. We get that and can take it into account, but it takes expertise to not only get the desired look but also how it’s going to be read by the search engines.
Consider your web content and how it will differ from current and prior content. New offerings and new products should obviously be considered, but so should the content used to drive internet browsers to your site in the hopes of a conversion.
Organizing your website sitemap of all key components is vital.
Individual Page Management
Each page represents an important and integral part of your business. Content needs to be accurate; so be sure to include all links and individual page optimization for best results.
Every page on the web has a specific address and response code for the audience to locate it. What you don’t want to see is a code within the 400s, which means the page can’t load or be found. From the user’s perspective, this creates a poor website experience, and could result in a loss of customers.
When revamping, assuring each page is loading properly is a time-consuming yet vital job. This is especially important for larger, enterprise or ecommerce websites.
Ready to Launch Your New Website? Wait!
Let’s double check everything to assure a smooth transition. SocialSEO will help you along the way and provide troubleshooting consultation prior to, during, and after your transition. We advise that every page be tested, individually.
Once the launch has begun, we’ll spend time visiting your old sitemap to assure that every page is being redirected properly. Then we’ll test your content and make sure it is doing its job in driving visitors to your new site.
Ongoing SEO is of Utmost Importance
After the transition to a new site is completed, we will continue to optimize your website and refresh the content periodically to ensure that our targeted keywords are still applicable in the search engine. We will continue to analyze your website analytics to ensure progress is still occurring on your new website. If we need to make changes to your SEO strategy, we will.
No business owner could or should expect to understand digital marketing and SEO unless it’s the business you’re in. Luckily for you, that’s what SocialSEO specializes in, and we’re here to help you and your business rank on the search engines, like Google. When looking to redesign your website, or simply to analyze and boost your SEO rankings, we’re here to help you. Give us a call for a free consultation and analysis of your current website and let us help you get on the right track for your business’s online success.