Why Non-Profits Should Invest in Digital Marketing to Drive Donations

Traditionally, nonprofit agencies have depended on hosting special events as fundraisers. While that should not change, your habits in marketing a nonprofit and soliciting other donations should. Online donations enhance any marketing campaign by leaps and bounds by reaching people never found before.

Social Media & Your Website

Using such platforms as the YouTube Nonprofit Program, Facebook, and more helps to get the word out, whether you are a local organization or nationwide. We understand that non-profits don’t have a large advertising budget, but you don’t need one. Investing a small amount to promote your organization digitally on social media can award a large boost in donations.

It starts with a healthy website. Your homepage should clearly spell out what your nonprofit does and wants to accomplish. Other pages should reveal a history of the organization and those involved. Your donation page should be factual, sharing just where donations will be applied, and include an easy-access donation link.

Google Ads Grants

For anyone using Google as a search engine, the top results shown are most often through paid advertising and are indicated as such. For non-profits, Google offers free advertising through its Google Ads Grants program. Just like any other paid ads, they are listed at the top of the Search Engine Results Page (SERP), but before the organic listings aided by good Search Engine Optimization (SEO).

Although Google places several restrictions on how to use and optimize these ads, they offer $10,000 of free ad spend potential every single month. With these ads, you will be able to reach people who are willing to donate to or volunteer with your organization the moment they are seeking to help. By driving awareness through the ads, you spread the word about your non-profit’s mission out to your local community and beyond. Your increased visibility will generate more donations, therefore better serving your cause.

Importance of Video for Nonprofit

While we don’t recommend the use of video content to all our clients, it is extremely useful for non-profit organizations. Video can easily display your purpose, better than other mediums. If you decide to use videos, they should be kept short, so that you don’t lose the interest of the viewers.

For example, say you represent a local Boys & Girls Club. A video can demonstrate the difference between a latchkey child going home to an empty apartment and spending afternoons alone versus going to your local club’s community center. This provides the user with a visualization of how a child is safer, has a better sense of self-worth, enjoys social interaction and community involvement, and learns a variety of programs all through the local Boys & Girls Club. In order to achieve all these benefits, the club is in need of funding for new equipment, computers, or whatever the needs may be. This video can be more powerful than words alone could present.

If you need help with your website, developing an advertising campaign, or the management and advertising through your social media, the digital marketing experts at SocialSEO are ready to help. Let’s face it, many non-profits and small businesses don’t have in-house staff that understands the ins and outs of today’s digital marketing strategies and nuances. If you’re looking for a digital marketing firm for non-profits to help  manage your way through digital, contact us today! You’ll find that you can do more with a marketing budget than you may have thought possible and with the positive results you are seeking.