5. Maintain a Blog and Fresh Content. Relevant, fresh content can help you rank for your targeted keywords. Make sure you are not just creating content for SEO purposes, but that the content is useful and interesting to the readers of your website. It should also help answer the questions they have (the search intent). If you do decide to start and maintain a blog, make sure you update it at least once a month.
6. Use a clear URL structure on your website. Visitors should be able to have a strong idea of what the page is about by looking at the URL.
a. Good Example: http://landscapingcompany.com/service-offeringsb. Bad Example: http://landscapingcompany.com/123-landco-offer
7. Utilize internal linking to better optimize your website. Linking internally between relevanttopics and themes on your website is not only helpful for Google and other search engines tounderstand what your website is about, but also helpful to users as they navigate their way
through the website.
8. Install and utilize Google Analytics for your website. This free tool from Google will show you all of the different traffic types, and how much of it, is coming into your website. It also reveals different locations visitors are coming from, the keywords they use to find the website in the SERPs and which pages on the website are getting the most traffic. You can also set up goal and conversion tracking to see how effective different forms and other items are on the website.You can get started here: https://analytics.google.com/analytics 9. Encourage Reviews on Google My Business, Facebook and Yelp. Reviews not only help to drive conversions, but they also help with your local visibility in the Google Map Pack and SERPs.
If you’re a small, local business that would like some professional help with SEO, give our local SEO specialists
at SocialSEO today!