It’s all about micro moments!
So obviously your first question is: “what is a micro moment?” To keep it simple, a micro moment is when an individual instinctively turns to a device, and more often than not these days it is a mobile device (better known to some of us as that thing that rules our lives), for an immediate answer to their needs. This can be as simple as finding the answer to a random question that came up during a girl’s night out, to a more specific search example of “nearest pizza place.” Micro moments are rapidly shaping the means by which decisions are being made by consumers, and preferences are being shaped.
So your second question might be: “why is this important to my business?” To be blunt, you need to be the company that is found when users make these searches. They are asking the question, and you need to make sure your company and online resources are answering those questions. With over 2 billion (that’s right I said billion) searches a day on Google, you can’t afford to be lost in the crowd. You company needs to stand out for all the right reasons. Micro moments demand immediate results. These need to know now users are changing the game of online searches with their need for instant gratification. They want information that will feed their hunger for knowledge, and this doesn’t always promote brand loyalty. This doesn’t mean your brand means nothing, but rather than picking a name because we know it, we are now picking the name because it is loyal to our needs as consumers.
It is more important now than ever to make sure your information shows up at the right place at the right time. It is vital that content put forth by a company not only be accurate, but that it satisfies the user to the point that you can increase your bottom line. Micro moments are intent driven actions. Think of it this way, “I want what I want, when I want it!” To capitalize on micro moments, one must be readily available with the right information. Your online platforms must provide the answer to the question, whether it be a website, or social media platform, it is vital that you utilize all of the tools at your disposal for this ideal to work.