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Operating a successful business has long been compared to executing a successful military operation. Business leaders have studied and adopted the military strategies and principles of both ancient and modern warfare to achieve business success.
The Chinese general, writer, and philosopher Sun Tzu’s guide to military strategy, “The Art of War,” written around 500 BCE, has inspired volumes of business texts. Studies of Genghis Khan, founder of the Mongol Empire in the late 12th century, have influenced organizations around the globe. More recently, the Iraq war has provided countless lessons for businesses both large and small.
Advancements in weaponry have changed modern warfare since the time of Sun Tzu, but the same strategies he used are still studied, taught, and used because they work. Technological advancements in the late 20th and early 21st centuries have dramatically changed the way businesses operate today, but the basic principles still apply. As Sun Tzu said over two thousand years ago, “Know the enemy, know yourself; your victory will never be endangered.”
Digital marketing is the promotion of your brand, product or service using digital technologies such as email, social media, websites, mobile apps, and any other digital technology. Consumers today are more educated than ever thanks to the vast amount of information available to them through technology.
Learning and Mastery
To thrive in this highly competitive environment you and your business must first learn and master digital marketing principles. Successful digital marketing strategies require the identification and understanding of your target market. After identifying your target market, you can begin to develop an offensive strategy and a plan of attack designed explicitly for these consumers.
Your competitors are constantly attacking your bottom line by catering to the same consumers that you are targeting. Careful study and analysis will reveal their weaknesses and enable you to design digital marketing strategies that will overcome competitors actions. Similar to a military strategy, your company must maneuver itself into a position that allows you to take advantage of the competition’s weaknesses, defeating them and gaining customer loyalty.
To accomplish this, your business must have an online presence that is vibrant, relevant, and accurately portrays your mission statement. In the past, brick and mortar businesses created brand loyalty by incorporating these features into the design, decor, and atmosphere of their building. Digital warfare requires the same dedication to expressing your message.
Diversity and Flexibility
Genghis Khan formed the Mongol Empire by diversifying and remaining flexible. By consolidating many of the nomadic tribes of Northeast Asia, he was able to create what became the largest contiguous empire in history.
The more knowledge, ideas, and resources available to you, the greater your ability will be to overcome the challenges and obstacles that are inevitable. Winning in the ever-changing arena of digital marketing warfare requires the ability to adapt and change as well as enlist the assistance of those who can help you succeed. Military success in today’s world often demands the cooperation of forces from many nations to complete a military operation. This same flexibility and diversity are vital to winning at digital warfare.
Laser Sharp Focus
Winning at digital warfare, like a military operation, requires intense focus and desire. Once your target is determined, and the resources necessary identified and acquired, you can develop specific strategies and goals to win not only the battle but the war. By focusing your resources and efforts to achieve your vision in a laser-like manner, you will be able to smash the competition and propel your business to victory.
To learn more about winning at digital warfare and how the digital marketing professionals at SocialSEO can help maneuver your business to victory contact our digital marketing experts today.