Sometimes called "supplemental hell," Google's supplemental results can be damaging to any web site that has dozens, hundreds, or even thousands of pages that fall into that auxiliary part of Google's results. Before I go into further details with examples and fixes, and if you're interested to see if you have pages that are in Google's supplemental results, you can use this search operator to check your Web site's supplemental results: site:www.putsitenamehere.com *** -jwi8sjh.

We discovered a newer version of a popular search operator this afternoon to help web owners view a much larger number of backlinks and on-page references (like SEOposition.com w/o the anchor) from Google. It used to be very easy to view your backlinks in Google using the link: operator but this old method only gives a partial list of total backlinks that link to your site and is by no means a comprehensive look at your total number of backlinks.

Since this new back links method will likely be a temporary loophole, here's how to view your total number of back links in Google using the new method.

I'm reading more and more information lately relating to Google's privacy issues , but it's becoming more evident that Google may be drawing biased conclusions or predicting intent from the webmasters or companies that own many domains.

At SMX Seattle Matt Cutts was asked about Google's intent to use registrar data against webmasters (via John Andrews of Johnon.com). His reply was (paraphrased):

We've been looking closely lately at what we call 'referral scoring' by using Google Analytics and another referral tracking tool. Referral scoring is more or less the score Google gives to your website from any refering source - a .com, .org, and yes, those .edu's.

Over the past two months weve been running a little experiment. We have several websites with between 30-80 .edu links on each of them. We have not built any links to these websites over the past few months nor taken part in any other linking campaigns. Many of the .edu links to these websites are on the resource pages of .edu's, such as pages where a student might recommend or list certain websites for other students looking for external sources of information.

Our experiment was simple. We wanted to see if having our more valuable .edu links clicked on more regularly would help our rankings in Google. Google is certainly tracking refering websites and counting their 'vote' for your website within their Analytics and rankings. After all, by using Google Analytics you are essentially giving Google real-time data to help their ranking algorithms - especially for very time-sensitive information like celebrity gossip or news.

On September 15th it was discovered that Google was purchasing variations of domains related to "syndicated search." Here is a list of the domain names Google acquired:

I found an interesting post over at Wolf Howl about Adsense feeding keyword list to big clients, whether the keywords are relevant or not. Greywolf's post noted an Adsense ad displaying for the keyword phrase "Dead Squirrels" which was ultimately an eBay ad. So, to try and top that horrible ad, I thought I would try a few random queries myself. It only took a couple of minutes to find some that were just as bad, like the one you see to the right.