Influence & Co University
Learn How To Improve Your Content Strategy With ICo University
Get Access to ICo University’s Content Marketing Strategy Course at an exclusive discount!
Use SocialSEO’s exclusive promo code for half off the course:
An effective digital marketing strategy depends on a clear and robust content marketing strategy. SocialSEO is partnering with Influence & Co to offer 50% off their Content Marketing Strategy course, so you can learn to build a content marketing strategy to scale your business and drive real results.
ICo’s Course Will Help You:
- Understand the role and value content marketing has in your overall marketing ecosystem
- Evaluate the different goals content marketing can help you achieve and identify the content goal that makes the most sense for your company
- Conduct a content audit to uncover gaps in your current strategy
- Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan
- Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives
This course is for:
- Marketers and business leaders who are new to content marketing and want to better understand the basics so they can apply it to their marketing strategy
- Marketers who understand content marketing but need a road map to apply the more tactical elements, such as setting goals, establishing processes, and tracking metrics
- Marketers and business leaders who want to learn Influence & Co.’s method of using content marketing to grow brand awareness, thought leadership, lead generation, and SEO