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As the owner or operator of a business, you are likely aware that your company’s growth potential hinges on your ability to drive more leads to your website. Fortunately, there are some simple steps you can take to enhance your website. From featuring your business address on your website to ensuring that your site is mobile-friendly, you can increase the number of visitors to your website and help bolster your conversions. Below are six ways to drive more leads to your website:
1) Add live chat
Today’s consumers want immediate answers to their questions. They expect 24/7 responsiveness and do not want to wait on hold for the information they need. Live chat is the preferred mode of communication by a growing number of consumers who appreciate its immediacy and ease of use. Despite consumer demand for live chat, not all businesses offer it, giving you a distinct edge over your competitors if you add it to your website.
2) Feature client testimonials and photos
Testimonials and photos featuring your clients using your products help build your business and garner more leads by serving as social proof that your company is a real, legitimate business. Visitors see live people engaging with your products and services and are more inclined to sample your products or services.
3) Ensure that your website is mobile friendly
“…At these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
– Google Inside Adwords
Mobile-friendly websites delight people who are conducting searches on the go. Now that the majority of online searches are being conducted from smartphones or tablets, you can hardly afford not to create a mobile-friendly website. Here are a few recommendations to help ensure that your website is mobile-friendly:
- Take a mobile-friendly test to assess your website’s responsiveness
- Refrain from using full-screen pop-ups
- Optimize your images by shrinking your image size without compromising your image quality
4) Make sure your website’s pages load quickly
Page loading time has recently become a major focal point for the Google webmaster team, and is now a key factor in your website’s search engine ranking. With over half of all users abandoning pages that take longer than three seconds to load, your page loading speed should be a top priority if you want to attract new customers and bolster your lead volume.
5) List your business address on your website
“Consumers are searching for local information everywhere, on every device, at every point in the purchase process. You should make sure your product availability, address and directions appear in your ads across smartphone and computer/tablet. And ensure your locations are in Google Places.”
Listing your business address on your website will help your website appear in local searches for information. Make sure that your business address is in a highly visible location on your website as well as your advertisements and web content.
6) Offer a complimentary product demonstration
Introducing cutting-edge products to your inventory is a great way to attract prospects and gain an edge over your competitors. You can take this idea a step further by encouraging prospects to sign up for a free product demonstration on your website. Be sure to let prospects know exactly how your product will benefit them for maximum impact.
The Bottom Line
Driving more leads to your website is essential to fostering your company’s growth. However, this process will not unfold on its own. By following the six tips above, you can attract more prospects to your website and increase the likelihood that they will request information or proceed with a purchase. Need help growing your business? Contact SocialSEO for a FREE digital marketing consultation today and find out how we can help your business grow.