In a previous blog post, we went over the basics of content optimization – what…
Do SEO Yourself or Hire a Professional?
There are many reasons why people like DIY. Often, doing it yourself saves money, time, and allows you to do things exactly how you want them to be done, but there are many things that are best left to professionals, like rewiring your house or replacing the brakes on your car. To many, SEO may fall in that grey area. Do you really need to hire someone to take care of your SEO or is it something that you can do on your own?
What is SEO?
To put it simply, SEO, or search engine optimization, is creating a strategy to garner higher rankings on the search engine results page (SERP). It’s pretty straightforward, the higher you rank, the more people that will see your business, the greater the likelihood you will generate leads.
Search engines like Google and Bing want to deliver the most relevant and useful results to their users. To do this, they have created algorithms that will analyze your website and rank it according to how relevant it to a user’s given search. The search engine algorithms use data like your location, keywords, and authority of your backlinks to determine how reliable and relevant your content is.
Do you really need to hire a professional?
As the search engines continue to modify their algorithms and prioritize different criteria, it becomes increasingly difficult to stay up to date with what will help and what will damage your SEO. What increased your visibility one day can tank it the next.
Additionally, it can be hard to find reliable and up-to-date information about how SEO really works. Not only do you risk implementing inaccurate techniques, but you are also going to be spending a lot of time keeping up to date and managing your SEO.
SocialSEO has over 20 years of experience as a full-service digital marketing firm. We specialize in all aspects of digital marketing including SEO, SEM, PPC, and Social Media. We were recently ranked in the top 1% of digital marketing agencies and have made the list for America’s Fastest Growing Companies for two years running. We love working with Colorado-based companies but have worked with customers from all over the world. Don’t get bogged down worrying about your SEO, contact us today for a free quote.