Page Speed
https://developers.google.com/speed/pagespeed/insights
https://gtmetrix.com
Keyword Analysis
https://adwords.google.com/KeywordPlanner
http://www.brightedge.com
http://www.wordstream.com/keyword-tools
Site Health – Analysis/Links
https://moz.com
https://majestic.com
https://www.semrush.com
https://www.spyfu.com
Google My Business (Google Maps)
https://whitespark.ca
https://www.brightlocal.com
http://www.yext.com
http://www.singleplatform.com