In a previous blog post, we went over the basics of content optimization – what…
The Power of Video Optimization
In the modern internet marketplace, the act of video optimization has never been more important to running a successful business. Videos have become the dominant form of engagement online. No other media has a stronger effect on the organic performance of a web page. People have made it clear that they prefer to watch a short video about the information or subjects that interest them rather than stare at a static photo or read an article with the same topics.
The dominance is overwhelming. In a recent Google Marketing Live, Google mentioned that eighty percent of all online searches are followed by a video search. The statistics don’t stop there. According to Smallbiztrends, global consumer internet video traffic will account for eighty percent of all consumer internet traffic in 2019. Additionally, pages with videos are fifty-three times more likely to find a place on Google’s first page of search results.
Any brand or company that wants to tap into this potential vein of traffic needs to make video optimization a part of their design model. The space is still there due to the number of large enterprises that have not yet made that decisive step. There are several tips to improving your video marketing strategy and make customers more engaged in your product.
Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still battling for recognition among the B2B marketer. Other industries, on the other hand, have already harnessed this power of video.
Improving the search engine optimization (commonly referred to as SEO) of your videos is an act that benefits all parties. Regardless of the industry, customers will always love feeling like they’ve been catered to. If the terms they type into their preferred search engine lead them to a video that directly helps them with their issues, then they will feel satisfied by the activity and consider your website a more trustworthy place than they did before. Therefore, they will likely make return visits to your site when they have similar problems. They may also recommend the site to friends at a later date. Either way, more visitors means more traffic and potential to monetize that traffic.
But video optimization takes real work to do correctly. If you go into it with the wrong design ideals or mentality, than it will prove to be a fruitless endeavor. It’s imperative that you have a clear definition of what you’re trying to achieve with these videos. Do you have a specific type of visitor that you want to engage with this content? What sort of message are you trying to convey? Is it more important to drive conversions or increase awareness of the brand? The answers to those questions will have a huge impact on what consumers see in your videos.
The traditional tenets of video SEO still hold merit in 2019. Choosing an efficient title equipped with catchy buzzwords, a fitting description, and easily searchable tags is a smart way to lead people to your work. The web page where your content is housed must load quickly alongside other videos or articles with similar interests. It is also wise to transcribe the words of your video for those who may want to look up a specific part of the video.
But that’s just the basic strategies that should be used. Videos should always be embedded on your site. This practice keep users engaged on your platform, and if you embed YouTube videos on your page, then Google will recognize your actions and push your content higher in search lists.
As for the videos themselves, they simply have to be produced with the modern consumer in mind. That means making content with a mobile-friendly – and increasingly, mobile-first – approach. An ever-growing number of people look to their phones as their primary source of information, so your work has to reflect this new reality. This new reality also influences the length of said videos. Consumers aren’t sitting down to watch most content. They’re in the back of a car, waiting for someone in a restaurant, passing time on their lunch break. They don’t have the time to dig into longform pieces. This is shown in the stats. The videos that get the most engagement have a runtime of about two minutes. Your content has to get to the point immediately because most consumers don’t have the time to wait.
There has never been a better time to incorporate video optimization techniques into your engagement strategies. These tools will please your business interests and everyday consumers at the same time. You can start your video progress now by contacting us and completing some forms we’ve made to help you kickstart your video SEO journey.