Payton joins the SocialSEO team with a unique background in Wealth Management and Athletic Marketing. A Chicago native, Payton moved to Colorado Springs to attend Colorado College where she earned a bachelor’s degree in Economics. During her undergraduate career, she competed in the SCAC as a player on CC’s Women’s Basketball team. Payton loves finding new opportunities to combine her creativity with analytics, challenging herself to learn new things, traveling to new places, and puppies. She stays active in her free time with cycling, snowboarding, and team sports.