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Austin DeGroot attended the University of Texas at Austin and received a degree in Rhetoric & Writing. During his time at UT, he launched the data team for the University Writing Center, using data analytics to improve efficiency and broaden the Writing Center’s appeal across campus. He’s loved diving into data ever since.

His years of digital marketing experience include a stint as the marketing and communications expert for a Council Member of the City of Austin and as a consultant for several small businesses. His passion is in helping business owners do more of what they love to do by building robust SEO strategies employing detailed competitive analysis and digging deep in the data to find opportunity.

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