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What is Audience Segmentation?

What is Audience Segmentation?

Audience segmentation is a strategy that avoids having to create "billboard-style" advertising and marketing efforts that don't address specific concerns. Older forms of marketing had to assume that many different…

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Digital Marketing Trends in 2020

Digital Marketing Trends in 2020

Over the years we have seen a shift in digital marketing. What worked in 2019 won't be as effective moving into 2020. Today, more and more businesses are turning to…

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Instagram Captions for Ecommerce

Instagram Captions for Ecommerce

Instagram ecommerce strategy is crucial for business success on social media. According to recent statistics, over 1 billion people log into Instagram every month. A closer look reveals that 67%…

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The Power of Video Optimization

The Power of Video Optimization

In the modern internet marketplace, the act of video optimization has never been more important to running a successful business. Videos have become the dominant form of engagement online. No…

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What is an HTML Sitemap?

What is an HTML Sitemap?

When you first make a website, it may seem easy to access each of the pages from the single drop-down menu. However, as more and more pages are added, and…

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Content Ideation

Content Ideation

What is Content that Converts? When creating a blog, it isn't enough to create blog posts that are somewhat relevant your product. The goal is to create content that is…

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