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Technical SEO Components for Success

Technical SEO Components for Success

When people think about SEO elements, oftentimes their minds go straight to so-called visual SEO concepts such as varied multimedia content, authoritative outbound links, and relevant content. What is often…

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Techniques to Reduce Facebook Ad Spend

Techniques to Reduce Facebook Ad Spend

It's well known that Facebook advertising is one of the best ways to reach highly targeted populations, making it a worthwhile investment if planned properly. However, done haphazardly, Facebook ads…

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No More Mixed Messages About HTTPS

No More Mixed Messages About HTTPS

HTTP to HTTPS impact is now more important due to Google’s update that has some website creators concerned that they are not prepared. HTTPS sites will eventually refuse to load…

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What is Audience Segmentation?

What is Audience Segmentation?

Audience segmentation is a strategy that avoids having to create "billboard-style" advertising and marketing efforts that don't address specific concerns. Older forms of marketing had to assume that many different…

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Digital Marketing Trends in 2020

Digital Marketing Trends in 2020

Over the years we have seen a shift in digital marketing. What worked in 2019 won't be as effective moving into 2020. Today, more and more businesses are turning to…

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