Organic search engine optimization (or SEO) is a slow and steady process. Achieving top rankings takes time and link building is a big part of the ongoing effort to be on top.

If you want to achieve that status of high search engine rankings you will need quality links and ones relevant to topics, products, or services offered from your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. More webmasters nowadays seem to focus more on quantity of links but forget that quality is the best objective.

Between the forum or blog, which tool is the best for driving traffic to you web site?

It all depends on the mission of the site of course. Both blogs and forums are great tools for marketing and both can be used and can benefit your site enormously. A blog requires one or a few authors to log in, but you have complete freedom as to what you say and show visitors. A forum will get you a lot of extra traffic, but it will also get you a lot more spam and flaming, which would need to be moderated and controlled. This takes a lot of time and effort.

My first "real" job while a N.C. State University undergraduate was working as an intern at Mammoth Records in Carboro, NC. Back in late '90's, Internet technology lacked today's reach and marketing power. I only had the opportunity to use the Guerilla marketing tools provided to me at the time, with sparce use of Usenet or News Readers.

Back then Guerilla marketing was driven by lots of gimmicks, giveaways, and posters. Today Guerilla marketing employs a host of new tools that can tie into Usenet in a faster and more proficient way.