If you're in an industry that can produce a guide, review, informational "quip" about a service, product, or idea, then why not broadcast it? For some companies this has produced a significant ROI per lead or conversion. A quick example to illustrate: If you're a development company that has built your own content management system, then you could provide several video tutorials on how to use your CMS, how easy it is to create content, and add some video tutorials about how clients can easily modify your custom CMS templates. The conversions from these submitted videos alone would increase conversions 5 to 1 versus an online manual on how to manage the CMS.