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Youtube Insight

Posted in: SEO Tools | 0 Reviews

YouTube Insight is a new self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site. This tool goes beyond telling you how many viewers have watched your online videos and shows you where your viewers are located, how they are finding your Internet video, and what demographic your viewers fall into, and which areas of the video your online viewers are paying attention to.

Use video-level data to better understand your audience and use the information to analyze marketing your efforts -- both on and off YouTube -- and determine how best to optimize your campaigns.

How to Use YouTube Insight

To see Insight for your own videos, sign into your YouTube Account and click your username in the upper right hand corner of the home screen, then select My videos. Click on the Insight tab on the top navigation bar. From here you can look at statistic for specific data ranges using interactive slider in insight. This is really useful if you want to promote a video over a period and want to measure the results.

More about YouTube Insight

For any of the metrics you want to measure, YouTube Insight allows you to break it down by country and even by region within a country using the clickable world map. For example, you can view the age and gender breakdown for certain geographics such as "Texans" viewing any video on an artist’s channel. "Discovery" is the biggest advantage for building traffic sources, i.e. how people got to your video. Insight also tells you how many people saw your video as an embedded video in an external site such as a blog or other source and how many viewed it from within YouTube.

YouTube Insights even charts your upload against the score for an average video which should yield you "Hot Spots;" sections of the video where your audience is paying the most attention. You can watch your video and track the changes at the same time. It's a truly handy way to track videos interactions. This feature counts total 'Engagements' (which can be further broken down into Comments, Favorites and Ratings) and to create a standardized Engagement-per-100-views metric which allows you to make direct comparisons regardless of overall video popularity. This will be really useful if you want to promote a video over a certain period of time and you want to measure the results.

Company/creator: 

YouTube

Price: 

Free

Date added: 

April 4, 2011

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