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Reputation Observer

Posted in: Reputation Monitoring Tools | 0 Reviews

Managing business and personal reputation, once the province of public relations, has increasingly moved online, and this has led a number of firms to specialize in managing reputation in the online universe. In the early days of online reputation management, companies focused on monitoring search results and trying to move positive results up in search rankings. As the social web has grown, firms have begun to pay more attention to blogs, review sites and services like MySpace and Facebook.

Reputation Observer offers services designed to track and manage online business and personal reputations. But not only that. The highly complex way of sentiment analysis is managed in a different way than most other tools (which heavily rely on 2-3 different Sentiment API vendors).

Reputation Observer Feaures

Reputation Observer, despite the somewhat passive implication of its name, positions itself as “a revolutionary way of tracking, measuring and repairing your brand or name online.” It breaks its services down into a variety of features, including:

• Monitoring. Reputation Observer promises to provide constant monitoring of search, social media and other online media outlets.
• Protection. With what it terms “intelligent online media protection,” Reputation Observer offers to analyze, control and protect your brand or your personal reputation.
• Reputation building. This feature promises to enhance your reputation and to counteract negative information online.
• Social web integration. Earlier tools that were applied to reputation were often specialized variants of the strategies used for search engine optimization. As a result, they focused on enhancing the content of search results. Reputation Observer covers this as well, but it also monitors blogs, review sites and forums, and adds tracking of specific sites that it considers critical to online reputation, including Facebook, MySpace, Twitter, YouTube and Orkut.
• Social Media Worflow management. Social Media Analytics enterprise workflow-management for small and large organizations.
• Alerts. Customers are notified by email, text or phone of events considered critical.

Let us know what you think about Reputation Observer and rate or reviews below.

Company/creator: 

Reputation Observer

Price: 

Free

Date added: 

May 16th, 2011

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Your rating: None Rating: 4.5 (2 votes)