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Crimson Hexagon

Posted in: Reputation Monitoring Tools | 0 Reviews

Crimson Hexagon, powered by patent-pending technology which was developed at Harvard University’s Institute for Quantitative Social Science, overcomes the restrictions of conventional market research by delivering a near real-time observation of the online conversation with benefits for Brands and Agencies.

Crimson Hexagon categorize and evaluate opinion from a large amounts of text either from it’s vast blogosphere or carrying out an in-house content repository. Crimson Hexagon users have the facility of accessing a personal and personalized dashboard that begins by presenting the volume of mention and positive or negative sentiment on topics of your choice over the internet and social media sources. After that with the Crimson Hexagon Opinion Analysis Platform, consumer brands, marketing agencies, media firms and government agencies can go data mining depending on their explicit interests allowing them to search for answers to the key marketing and business questions.

Crimson Hexagon has Two Products:

VoxTrot Buzz: shows the volume of mentions and positive/negative sentiment on areas of interests of user that too across the internet and social media sources. It also provides a proprietary VoxScore metric, evaluating users topic perception across social media, based on number of mentions, their credibility, and reach.

VoxTrot Opinion: helps enterprise customers drill deeper into relevant opinion by letting companies define specific categories for exploration. Based on a technology licensed from Harvard, VoxTrot Opinion is able to analyze vast amounts of qualitative information and determine quantitative proportion of opinion.

Company/creator: 

Crimson Hexagon

Price: 

Paid (Custom Pricing)

Date added: 

May 1, 2011

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