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Since building my first links back in 1998, I've always seen the same upward trend with rankings occur with websites using good anchor text variations.
Using your primary keywords should alway be in the forefront, but taking into account the "natural" aspect of indexing and sorting from the search engines should be the goal. If you look too structured and one-sided with your anchor text link it can potentially cause problems with rankings over time. Here are some simple steps to improve your on-page and external anchor text choices:
Let me know if you can point out some other useful anchors text strategies we've missed above.
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