As social media has grown in acceptance within companies over the past few years, one debate never seems to go away -- whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help:
Not surprisingly (given that I work for a PR agency), I sit in the camp that says that agencies have a significant role to play for many companies. For sure, companies can do some or all of these things themselves, but there’s no reason agencies can’t help without compromising the company’s efforts.
Here are 15 different activities an agency can undertake -- legitimately and effectively -- to help companies engage in social media.
15 Ways PR Agencies Can Help Companies With Social Media
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socialseo 289 days ago
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