With the announcement of Google Public Sector, the adaptation of Google's standard applications for use within the US Federal Government, it becomes clear to those behind the ball that Web 2.0 is a real thing, and mandatory. As a veteran, I know firsthand that this did not happen overnight…or even a fortnight.

Facebook and Twitter have become the leading internal and external communications tools within the United Methodist Church. This move has aligned itself with the dawn of the 10thousanddoors advertising campaign, primarily being carried out by social networks and various media outlets.

Best Buy has pioneered usefulness on Twitter by replying directly to customers and non-customers alike regarding technical and consumer support questions via Twelpforce. In fact, @Twelpforce has been cited in over 800 individual tweets in the last seven days. These are astonishing numbers when applied to the purposefulness of this service, namely to push consumers to your brand.

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