SEOmoz | Getting Honest About Social Media Marketing
Posted by
mediaguy 485 days ago
(http://www.seomoz.org)
Interesting angle on social media usage from marketers - "The majority of marketers who engage in social media do so NOT because it produces greater ROI (professionally), but because the metrics are more immediately tangible and emotionally rewarding. I recognize that SMM, when it achieves dual goals of traffic & link building is of massive value (as are other activities designed to leverage the social web to bolster high ROI tactics), but I'm more skeptical of the ROI from social networking & driving up social media popularity."
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