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With the announcement of Google Public Sector, the adaptation of Google's standard applications for use within the US Federal Government, it becomes clear to those behind the ball that Web 2.0 is a real thing, and mandatory. As a veteran, I know firsthand that this did not happen overnight…or even a fortnight.

Facebook and Twitter have become the leading internal and external communications tools within the United Methodist Church. This move
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Released is a new research report that was written in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. The report is available at http://bit.ly/KRGNt and the main site is at engagementdb.com (includes ways for you to do a quick ranking of your engagement). A
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Ripple6 founder Sang Kim says his company has learned a lot from trial and error since the community management system launched under the name Mom Junction in 2007. In this interview with Robert Scoble, Kim talks about what he's learned, including how to create what he calls “cloud communities," how to scale them and how to reward and engage community members.
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Facebook's 200-plus million members will be able to customize the URLs to their profiles starting at midnight Eastern on Saturday, according to a post on the Facebook blog. Currently, users' profile URLs have been structured as a string of numbers. At least for now, it doesn't look like the switch is mandatory.

This is a move that will help Facebook profiles get better traction in search engines, potentially upping traffic--and give people-se
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Watch 'Twitter Sees Tools not Ads for Revenue' Play
Twitter is working on various ways to make money from its fast-growing microblogging service, but advertising is an option that is not currently being considered. Twitter co-founder Biz Stone said on Monday that the company is developing various add-on tools and services for the businesses and professional users of Twitter, which could create a revenue stream for the company. He said Twitter plans to introduce some of these tools by year end.
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Does anyone else hear Judas Priest after reading that headline? No? Um, anyway, the FTC has been cracking down on the newer methods of marketing, and social media marketing is not immune as SEOmoz’s general counsel, Sarah Bird, pointed out recently in an interview with Eric Enge. The new guidelines, available from the FTC, appear to threaten the future of SMM. The bottom line?
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Its been almost 1 year since the twitter name ShoeMoney was turned over to me and I started using it. Its now the 2nd biggest source of referral traffic to my blog. I know what most of you are thinking…. “Well if I had 30k followers I could get traffic too” You would probably be surprised to learn that less then 5% of the twitter traffic came from my tweets. Just engaging in the twittosphere has been amazingly rewarding. But if you still “don’t
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Interesting angle on social media usage from marketers - "The majority of marketers who engage in social media do so NOT because it produces greater ROI (professionally), but because the metrics are more immediately tangible and emotionally rewarding. I recognize that SMM, when it achieves dual goals of traffic & link building is of massive value (as are other activities designed to leverage the social web to bolster high ROI tactics), but I'm m
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The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home
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Thinking there might be something in that I headed over to Slideshare to take a second look at a PowerPoint walkthrough of Ponzi schemes. Apparently this ppt was used to help a jury understand how Ponzi Schemes work. Would a few minor changes show Twitter to be nothing but a giant Ponzi scheme? See what you think.
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Most Mashable readers have probably heard of the online retail company, Zappos. You may have learned of them via Twitter (Twitter reviews) and count yourself among the 400,000+ people that follow the CEO, Tony Hsieh (pronounced Shay but who people refer to as Tony), or from a friend after she had one of the best customer experiences in her life. No matter how you heard of them, we wager to guess that you did so through word-of-mouth. And word ab
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For companies and individuals alike, there is a major need for reputation management. It’s the reason that conferences have panels specifically on the topic. That reason is that individuals and businesses alike can be affected by negative reputation. This isn’t just an issue of popularity either, it’s an issue of brand perception, an individuals brand perception, or even the ability to be hired/fired from a job. Having Online Reputation Manageme
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