Published News » Social Media

"The next Google" label is heard from time to time, and since releasing their universal Like button, the focus has been on Facebook.

The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of pages across a vast amount of sites. Talk has further grown as links to external sites were spotted in Facebook search results.

Don't expect a big lift today, but there's no reason not to add the
As social media has grown in acceptance within companies over the past few years, one debate never seems to go away -- whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help:

Not surprisingly (given that I work for a PR agency), I sit in the camp that says that agencies have a significant role to play for ma
Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.

Even if the ink on the business plan isn't dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development f
With the announcement of Google Public Sector, the adaptation of Google's standard applications for use within the US Federal Government, it becomes clear to those behind the ball that Web 2.0 is a real thing, and mandatory. As a veteran, I know firsthand that this did not happen overnight…or even a fortnight.

Facebook and Twitter have become the leading internal and external communications tools within the United Methodist Church. This move
The first step in reputation management is preemptive: Think twice before putting your personal information online. Remember that although something might be appropriate for the context in which you're publishing it, search engines can make it very easy to find that information later, out of context, including by people who don't normally visit the site where you originally posted it.

If something you dislike has already been published, the n
Released is a new research report that was written in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. The report is available at http://bit.ly/KRGNt and the main site is at engagementdb.com (includes ways for you to do a quick ranking of your engagement). A
Ripple6 founder Sang Kim says his company has learned a lot from trial and error since the community management system launched under the name Mom Junction in 2007. In this interview with Robert Scoble, Kim talks about what he's learned, including how to create what he calls “cloud communities," how to scale them and how to reward and engage community members.
DesignBump promotes the most popular articles about web, graphic, and print design from all across the internet. Members of the Design Bump community vote up the best articles, and the most popular ones will hit the front page. I got an interview with the site’s creator John Campbell to get the inside scoop on this hot new social media/news clone for designers.
Facebook's 200-plus million members will be able to customize the URLs to their profiles starting at midnight Eastern on Saturday, according to a post on the Facebook blog. Currently, users' profile URLs have been structured as a string of numbers. At least for now, it doesn't look like the switch is mandatory.

This is a move that will help Facebook profiles get better traction in search engines, potentially upping traffic--and give people-se
The most trending topic on twitter right now as I am writing this post is #fixreplies. It is shocking to me that after weeks of proclaiming that twitter is all about social discovery, we see the biggest Bonehead Decision that twitter could have made. There are posts from around the industry talking about Twitter putting a Muzzle on your friends. Originally, by default, twitter would not show you the @replies sent to other users until you went in
Agriya MarkIt is a perfect social bookmarking script such as digg clone, delicious clone, reddit clone that enables you to build an effective social bookmarking site in any niche or broad market for letting users save bookmarks online and tag them with keywords.
Watch 'Twitter Sees Tools not Ads for Revenue' Play
Twitter is working on various ways to make money from its fast-growing microblogging service, but advertising is an option that is not currently being considered. Twitter co-founder Biz Stone said on Monday that the company is developing various add-on tools and services for the businesses and professional users of Twitter, which could create a revenue stream for the company. He said Twitter plans to introduce some of these tools by year end.
Does anyone else hear Judas Priest after reading that headline? No? Um, anyway, the FTC has been cracking down on the newer methods of marketing, and social media marketing is not immune as SEOmoz’s general counsel, Sarah Bird, pointed out recently in an interview with Eric Enge. The new guidelines, available from the FTC, appear to threaten the future of SMM. The bottom line?
Its been almost 1 year since the twitter name ShoeMoney was turned over to me and I started using it. Its now the 2nd biggest source of referral traffic to my blog. I know what most of you are thinking…. “Well if I had 30k followers I could get traffic too” You would probably be surprised to learn that less then 5% of the twitter traffic came from my tweets. Just engaging in the twittosphere has been amazingly rewarding. But if you still “don’t
Interesting angle on social media usage from marketers - "The majority of marketers who engage in social media do so NOT because it produces greater ROI (professionally), but because the metrics are more immediately tangible and emotionally rewarding. I recognize that SMM, when it achieves dual goals of traffic & link building is of massive value (as are other activities designed to leverage the social web to bolster high ROI tactics), but I'm m
Watch 'Social Media Optimization with Lee Odden' Play
TopRank's Lee Odden provides information on how to "Un-Google" your search marketing efforts through the use of social media in this clip from the High Rankings Search Marketing Training. Short video teaser but should provide a few snippets of value.
The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home
Social media websites try to combine two things: people and content. When these two things work in harmony a website becomes a buzzing, viral experience, where users do the hard work and feel a bond to the brand / platform. Here I outline the various elements that add functionality for users, to increase participation (the key to success). You’ll be familiar with all of this, I’m sure, but I still think it is handy to have a cut-out-and-keep che
Thinking there might be something in that I headed over to Slideshare to take a second look at a PowerPoint walkthrough of Ponzi schemes. Apparently this ppt was used to help a jury understand how Ponzi Schemes work. Would a few minor changes show Twitter to be nothing but a giant Ponzi scheme? See what you think.
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