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In 2003 I first began speaking on international SEO at conferences and seminars and have lost count of the number of times I’ve heard the question, "Is it better to use local domains or dot coms with a folder or sub-domain for my site?" To me, the answer to this question was obvious even a decade ago but the debate has continued to rage. The next question in popularity is always "...and do I need local hosting?"

I'll address the hosting issue
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Search Marketing
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Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn't get obsessed with it. Do the necessary work up front, make some decisions, and then move on.

Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a
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Search Engine Strategies
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A certain kind of mental re-framing is required as part of the proper perspective for ongoing landing page optimization.

Each Landing Page Test Has a Cost

You will have to expend time and effort to set up the test, monitor data collection, and analyze the results. Even if your test is successful, you still have to consider alternative marketing activities that you could have been engaged in rather than testing, and the lost opportunity cos
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Search Engine Strategies
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I was lax for years and years about letting in just about anyone to Cre8asiteforums and letting them create their existence there. However, it became clear that the moderators and myself were spending most of our days deleting spam and banning members who spammed the Community. We're often assisted by the Community because members hate spam and report spam posts to the staff.

For the past year or so, every new member is screened before they
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Link Building
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Another 20 Hard Core SEO Tips – The List: 1. Take your most popular article and write a sequel to it every year. 2. Launch 3 blogs on their own domains. Don’t build any links for them. Don’t promote them in any way. Use a different blog application for each one. 3. Pick your 3 favorite SEO bloggers. On their next three articles find something to disagree with and ONLY disagree with them in their comments. 4. Find an SEO forum you have never visi
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Search Engine Strategies
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You can often customize the link location and anchor text (so long as it's relevant and sensible) - just ask when you send over the testimonial (or, better yet, send over the exact HTML code that will embed the right link so all the receiver has to do is copy + paste). 2) Testimonials are frequently sitewide, but even when they're not, they tend to reside on popular, important pages (even homepages sometimes - an otherwise impossible place to ge
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Link Building
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Google’s Caffeine is the next generation search technology that is most widely spoken about in the search industry. Google has code named its new search engine as ‘Caffeine’. The search giants are challenging it to be a new version of the world dominating search engine and they have also said that it would be much more faster than the existing search engines and that they would be even more accurate.
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Blogging
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If you don't buy links it is hard to influence the anchor text, particularly if you are doing SEO at the enterprise level AND want to get deep links into commercially oriented pages. Companies spend billions of dollars a year on organic SEO because ranking a few spots higher in Google can be worth a lot of money. If you know a #5 ranking is worth x, then there is a good chance that a #1 ranking can be worth something like 8x.
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Link Building
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Twitter Automation tools greatly enhance the ability to use Twitter effectively and efficiently for your personal or business use. With the aid of these tools, One can automate a variety of Twitter functions, saving time and increasing productivity. You can auto tweet, generate thousands of highly targeted followers hands free, auto follow and unfollow those who follow or unfollow you, and much more.
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Blogging
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Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.

Each participant was asked to rate more than 100 search ranking factors along with specific questions about hot issues in the SEO field. This document
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Search Marketing
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What are your direct competitors doing in the way of getting more backlinks? My research in over 30 verticals sheds some light on the question. This is part 1 of 2. In this part, I'll address three issues: 1. Practical uses for this competitive intelligence, 2. My methodology in conducting this research, 3. Some fun data points for niche research...

The selected domains were plugged into Majestic SEO's excellent Historical Backlink Tool. Plug
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Link Building
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When you're building links, it's natural to use tactics you're comfortable with, so we started our research looking at topically relevant link bait and white papers written in the last year. The idea was to find a trendy topic, hire an industry authority to write a three part series and pimp the content from the client’s site. It's a good strategy and usually works, so off we went culling Digg, Delicious and industry media sites like OpenForum a
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Link Building
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You manage a large Web site with thousands or millions of pages of content and sometime in the last two years you resorted to using rel=’nofollow’ on internal links in the hope of "improving" your search performance. Having drunk the kool-aid you looked at metrics and concluded that maybe it worked. And you felt it continued working even long after Google actually deprived you of all that PageRank you thought you were channeling. So here you are
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Search Engine Strategies
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Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.

These approaches work across a surprisingly wide variety of circumstances and industries:

1. Remove Choices: You should be very clear about your desired conversion action (whether it's a sale, download, form-fill, or
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Search Engine Strategies
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A good friend of mine sent me an interesting question a while back, "Dear Dave, can you give me some pointers on how search engines determine link intent?"

It's hard to say what constitutes 'intent' when it comes to various aspects of linking and search engines. It really isn't that straight forward and understanding 'query intent' tends to be the most researched area for search peeps.

And as far as patents/papers, I doubt there is really
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Link Building
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There are many essential ways to improve your AdWords account's performance, but one of my favorites is ad testing. When I review people's existing AdWords accounts, one of the most common bad habits I see is running just one ad per Ad Group. This is a missed opportunity. You're losing revenue and ROI by not testing ads.

Ad Testing has huge benefits for the advertiser; Discover scientifically which offer gets the best response from your prosp
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Paid Search
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The easiest way to promote this type of content is by targeting a specific audience in social media, forums, newsletters, and blogs. If the content is truly unique, these people will naturally spread it to others. Word of mouth marketing will help propel this content and get it noticed. That will lead to more links. The most overlooked promotional methods in link marketing are traditional marketing techniques that have been used forever in the o
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Link Building
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Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you're a local realtor, mortgage broker, or holistic doctor for that matter. It is POSSIBLE though with the right approach to actually solicit and develop links that will help your search engine rankings. From LOTS of trial and error, here’s the link building process I've
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Link Building
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Some 'experts' will tell you that you don't need to worry about duplicate content if you have enough incoming links. True. But you need a mighty big pile of links in order to successfully counteract the effects of duplicate content. It's sort of like eating loads of sugar and taking insulin to counteract it - sooner or later you'll pay for your indiscretion. I've also seen experts saying that if your duplicate content is on your site, it's OK, a
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Search Engine Strategies
2
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Interview with the creator of Blog2Life, Jamie Carter. He discusses how he approaches blogging and internet marketing, and how he plans to help and educate others through his blog.
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Blogging
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