Some 'experts' will tell you that you don't need to worry about duplicate content if you have enough incoming links. True. But you need a mighty big pile of links in order to successfully counteract the effects of duplicate content. It's sort of like eating loads of sugar and taking insulin to counteract it - sooner or later you'll pay for your indiscretion. I've also seen experts saying that if your duplicate content is on your site, it's OK, and that it's only duplicate content from another site that's a problem. This is absolutely the opposite of the truth - just to give you an example of how some 'experts' tilt the playing field on purpose.

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