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Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn't get obsessed with it. Do the necessary work up front, make some decisions, and then move on.

Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a
A certain kind of mental re-framing is required as part of the proper perspective for ongoing landing page optimization.

Each Landing Page Test Has a Cost

You will have to expend time and effort to set up the test, monitor data collection, and analyze the results. Even if your test is successful, you still have to consider alternative marketing activities that you could have been engaged in rather than testing, and the lost opportunity cos
Another 20 Hard Core SEO Tips – The List: 1. Take your most popular article and write a sequel to it every year. 2. Launch 3 blogs on their own domains. Don’t build any links for them. Don’t promote them in any way. Use a different blog application for each one. 3. Pick your 3 favorite SEO bloggers. On their next three articles find something to disagree with and ONLY disagree with them in their comments. 4. Find an SEO forum you have never visi
You manage a large Web site with thousands or millions of pages of content and sometime in the last two years you resorted to using rel=’nofollow’ on internal links in the hope of "improving" your search performance. Having drunk the kool-aid you looked at metrics and concluded that maybe it worked. And you felt it continued working even long after Google actually deprived you of all that PageRank you thought you were channeling. So here you are
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.

These approaches work across a surprisingly wide variety of circumstances and industries:

1. Remove Choices: You should be very clear about your desired conversion action (whether it's a sale, download, form-fill, or
Some 'experts' will tell you that you don't need to worry about duplicate content if you have enough incoming links. True. But you need a mighty big pile of links in order to successfully counteract the effects of duplicate content. It's sort of like eating loads of sugar and taking insulin to counteract it - sooner or later you'll pay for your indiscretion. I've also seen experts saying that if your duplicate content is on your site, it's OK, a
FireFox about:config stores the browser configurations. To access them, simply enter about:config in the address bar and hit "Enter." Last week I shared a quick tip on tweaking FireFox spell checking behavior with about:config settings - and found that many people liked it a lot. So here are more about:config tweaks Internet marketers and bloggers like myself will find useful.
Watch 'Using Nofollow Wisely and the Dangers of Nofollow' Play
SEOmoz has always been a big fan of using 'nofollow' for link juice or PR sculpting within one's website. If you an expert at this, you're careful, and you're diligent, it's an incredibly powerful link sculpting strategy that can have a big payoff within Google. But what if you make mistakes? If using nofollow is used haphazardly and you don't pay attention, site-sculpting with nofollow can cause some unseen problems in search engines, especiall
Watch 'Domain Names & Search Engine Marketing' Play
Learn how domain names play a role in seo, and strategic online marketing optimization. This is a short video on how important domain names play an important role in branding, acceptance, and authority within Google.
Social media is all the rage these days. Everyone wants to get in on the game and promote themselves on networks like Twitter, Facebook, StumbleUpon, and Digg. Social media, when done right, is a proven method of Internet marketing that can send hordes of quality traffic to your sites (e.g. see my case study about how Twitter sent me 35,967 hits in 14 days). But where does on-page SEO fit into all of this (particularly the title tag)? Does your
You may notice that some of your blog posts are drawing search engine traffic for particular search phrases and keywords (especially if your blog has had some time to establish itself with search engines). Even if you are doing keyword research prior to writing posts, you’ll almost definitely see that some of these phrases that are producing traffic are not something that you had intentionally targeted. While this is a nice surprise, it also mea
Watch 'YouTube - Whiteboard Friday-Content Categorization for SEO' Play
This week, Rand discusses various methods of Content Categorization. Placing some time and effort into your info architecture can make a huge difference in both rankings and user experiences
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