Published News » Link Building

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One of my previous columns here on Link Week showcased a number of tools commonly used in link building. Since that post, a large number of new tools and services have come online, so I thought an update would be helpful. Not all of the sites listed will be traditional linking tools, I’ve also included a number of social media and general informational sites which can be used to find link partners.
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Link Building
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I was lax for years and years about letting in just about anyone to Cre8asiteforums and letting them create their existence there. However, it became clear that the moderators and myself were spending most of our days deleting spam and banning members who spammed the Community. We're often assisted by the Community because members hate spam and report spam posts to the staff.

For the past year or so, every new member is screened before they
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Link Building
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You can often customize the link location and anchor text (so long as it's relevant and sensible) - just ask when you send over the testimonial (or, better yet, send over the exact HTML code that will embed the right link so all the receiver has to do is copy + paste). 2) Testimonials are frequently sitewide, but even when they're not, they tend to reside on popular, important pages (even homepages sometimes - an otherwise impossible place to ge
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Link Building
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If you don't buy links it is hard to influence the anchor text, particularly if you are doing SEO at the enterprise level AND want to get deep links into commercially oriented pages. Companies spend billions of dollars a year on organic SEO because ranking a few spots higher in Google can be worth a lot of money. If you know a #5 ranking is worth x, then there is a good chance that a #1 ranking can be worth something like 8x.
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Link Building
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What are your direct competitors doing in the way of getting more backlinks? My research in over 30 verticals sheds some light on the question. This is part 1 of 2. In this part, I'll address three issues: 1. Practical uses for this competitive intelligence, 2. My methodology in conducting this research, 3. Some fun data points for niche research...

The selected domains were plugged into Majestic SEO's excellent Historical Backlink Tool. Plug
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Link Building
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When you're building links, it's natural to use tactics you're comfortable with, so we started our research looking at topically relevant link bait and white papers written in the last year. The idea was to find a trendy topic, hire an industry authority to write a three part series and pimp the content from the client’s site. It's a good strategy and usually works, so off we went culling Digg, Delicious and industry media sites like OpenForum a
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Link Building
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A good friend of mine sent me an interesting question a while back, "Dear Dave, can you give me some pointers on how search engines determine link intent?"

It's hard to say what constitutes 'intent' when it comes to various aspects of linking and search engines. It really isn't that straight forward and understanding 'query intent' tends to be the most researched area for search peeps.

And as far as patents/papers, I doubt there is really
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Link Building
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The easiest way to promote this type of content is by targeting a specific audience in social media, forums, newsletters, and blogs. If the content is truly unique, these people will naturally spread it to others. Word of mouth marketing will help propel this content and get it noticed. That will lead to more links. The most overlooked promotional methods in link marketing are traditional marketing techniques that have been used forever in the o
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Link Building
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Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you're a local realtor, mortgage broker, or holistic doctor for that matter. It is POSSIBLE though with the right approach to actually solicit and develop links that will help your search engine rankings. From LOTS of trial and error, here’s the link building process I've
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Link Building
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The core problem of link building—assuming you’ve maximized your site’s linkability—is not prospecting for sites that may potentially link to yours. The problem lies in rapidly identifying the link prospects whose links will provide the fastest and largest impact on your search marketing goals. When building links to influence search rankings we look at three key metrics for evaluating link prospects: relevance, value and acquisition potentialit
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Link Building
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Over the last couple of weeks I’ve come across some great link building discussions, techniques and Twitter tools I wanted to share here. I also wanted to mention a foundational linking tactic we’re using and seeing great results from. Let’s start with a valuable tip I found on one of the SEO forums
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Link Building
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