Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to "flip" through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation. Fast Flip is a new package for news. The publishing business has always been about packaging content. Newspapers. Magazines. Newsletters
In digital media, on the web, the news package is now a function of software — which is why Google is innovating precisely where publishers are not. Fast Flip is, more accurately, an attempt to create a new UI for news — a better way to consume publishers’ content than publishers provide on their own sites.
Fast Flip and what Google Understands about the Future of News
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