Aaron Wall's SEO Book gives an excellent insight into copywriting for users and search engines, how to write page titles, internal linking structures, navigation, optimizing page content and more.

One of the most influencial areas of the book talks about link building, the best text to gain incoming links and Pay Per Click (PPC) strategies that work. The SEO Book provides some very solid ideas on getting the most from this form of search engine marketing.

Aaron Wall's SEO Book gives you valuable information to maneuver through the numerous techniques, tools, and theories Search Engine Marketing. Some of the chapters of SEO Book are lighter reading than others, but each one gives detailed information with an interactive section at the end of each chapter for quick reference.

For the more experienced Search Marketer, it may not be the kind of SEO book you are thinking. The few decent or known online marketing books out there seem to be aimed more at the "newbie market," and although it will benefit people new to the search engine industry, for the more experienced marketer it proves an invaluable SEO reference, and even a refresher for those who have done it for some time.

The SEO Book is also an eBook, constantly updated and revised. While other books and reference materials on SEO marketing become dated, the SEO Book by Aaron does not become dated.

Areas of Interest While Reading SEO Book

• Keyword suggestion tools and keyword discovery techniques. Some examples include tools like Wordtracker, Google Suggest, Overture Keyword Suggestion and Google Keyword Sandbox.
• Keyword competition for judging the competitiveness of a keyword/phrase.
• Meta tags and page titles with the most effective way to write and target them.
• Optimizing web page copy with tips in page structure, page headings, and other HTML elements with the integration of keywords naturally into a page.
• Content building including a list of ways to find great free content and ideas for locating cheap premade content, low-cost custom written copy, and even more premium freelance hire.

The SEO Book is an absolute top-notch SEO tutorial and informative book and if you follow Aaron's guidelines, the $79 you spend on this book will be made many times over from using his tips and information.