After speaking to several clients this week about RSS, push marketing, and increasing traffic, I thought I would post some of the benefits I suggested would occur from integrating RSS into their current web sites. With newer, more intuitive ways to push content out to other sites, my primary list of reasons to add RSS syndication to your site(s) are only a fraction of what can be achieved using RSS syndication:

• You can increase direct traffic from locations you'd otherwise never receive one click from. A few of these are Technorati, Google Blog Search, and others. Here's a more robust list of places to submit your RSS feed.
• Getting your RSS feed listed in RSS search engines and RSS directories can create new ways by which potential customers or visitors can discover your web site, products or services.
• Give readers and subscribers a great reason to add your RSS feed to their favorite feed reader by writing fresh and unique information about your industry - whether it's about adoption or skiing.
• Push out your newsletters via RSS to promote your services or industry news.
• RSS is a great tool for achieving viral campaign goals. Much like press release syndication, RSS can be picked up by hundreds of locations within just hours. If the message is unique enough, traffic can be enormous.
• I consider RSS free advertising. By signing up and submitting your RSS feed once to dozens or hundreds of sites, you get free traffic without much effort.

I know that some web sites may not fit the RSS syndication mold, but almost every site I review or send proposals too would qualify for syndicating their content without question.

There are dozens of reasons why you should syndicate content. The above are the tip of the iceberg. A good content management system like Drupal (what we use on SEOposition.com) can give you this ability in as little as 5 to 10 minutes.

You can go one step further by adding something like our "Subscribe Using..." block in the middle column as well. If any reader uses that particular RSS reader, then it's as easy as a one-click process for the visitor.