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RSS Feeds and its Marketing Benefits

RSS syndicationAfter speaking to several clients this week about RSS, push marketing, and increasing traffic, I thought I would post some of the benefits I suggested would occur from integrating RSS into their current web sites. With newer, more intuitive ways to push content out to other sites, my primary list of reasons to add RSS syndication to your site(s) are only a fraction of what can be achieved using RSS syndication:

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