Definition: Hosted marketing pages (HMP) aka presell pages are unique pages purchased on relevant, non-competitive web sites that allow links within the content, aka contextual linking "under the radar."

Hosted marketing pages are becoming a popular trend and can be very valuable if you can land your content and links on the right web sites. It's essential to spend some time analyzing each potential prospect and know what to look for using a basic approach.

In this post I'll highlight some tips on how to research, rate, and make the offer on hosted marketing pages. Search engines despise this as much as any kind of link building, but if you can purchase HMP's effectively enough, you'll almost always receive a huge ROI and quite possibly not have to pay for the recurring monthly fees associated with presell pages. Here's how you can get started...

We recently had a client who wanted to test their new product online. Since this is unchartered territory for most marketers, I wanted to put together several tips to help with marketing any new product online.

First, any new product should be tested, at least to some extent, by using Pay Per Click (PPC) advertising. This involves detailed keyword selection. If this is a totally new concept, service, or product, then keyword associations must play an intricate role.

For example, let's say the product was a new weight loss supplement called SlimZero (I made this name up) with no former marketing or credibility. Obviously, the least bang for the buck would be throwing all of your PPC or text link dollars on the brand name alone.