Social Media Optimization, or SMO, is a new shift in marketing that uses many of the newer technologies available online like aggregation, RSS, social bookmarking, and other ways to help content travel.

SMO, identified by Rohit Bhargava, discusses the many ways to drive traffic back to your web site by increasing the ways in which people can link to your site or pages, rewarding users who contribute, increasing linkability options between topics dicussed, and more.