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With all of the great places to publish content online today, it very likely that you can secure multiple spots in the search engine rankings with your content. One place I’ve found that seems to be beneficial in terms of ranking in search engines is Slideshare.net.
Slideshare is a social media content site that allows you to upload, favorite, bookmark, tag, and comment on slide shows. Additionally, you can join groups, download slideshows, and are provided with code to embed or link to slideshows on your blog or website. Like any social media site, being an active networker on Slideshare by commenting, favoriting, joining groups, and linking to slideshows can boost your slideshow’s visibility and backlinks.
I stumbled upon the SEO benefits of Slideshare by accident after publishing a slideshow not for rankings, but for purely utilitarian purposes. Soon, I realized that the slideshow was ranking on page 1 of Google for a term with 1.5 million results. And that was without being active at all in the Slideshare community.
Once you begin brainstorming, you'll probably begin thinking of all kinds of reasons to use Slideshows to deliver content. Here are a few ideas:
The nice thing about Slideshare is that once the content is published, it seems to be indexed by the search engines very quickly. Another slide show I published was ranking on page 3 within just a few days of being published after linking to it once from my blog.
Have you tried Slideshare? What are some other creative ways to use slideshows in your marketing campaigns?
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