Leveraging Slideshare to Gain Rank in the Search Engines
With all of the great places to publish content online today, it very likely that you can secure multiple spots in the search engine rankings with your content. One place I’ve found that seems to be beneficial in terms of ranking in search engines is Slideshare.net.
Slideshare is a social media content site that allows you to upload, favorite, bookmark, tag, and comment on slide shows. Additionally, you can join groups, download slideshows, and are provided with code to embed or link to slideshows on your blog or website. Like any social media site, being an active networker on Slideshare by commenting, favoriting, joining groups, and linking to slideshows can boost your slideshow’s visibility and backlinks.
I stumbled upon the SEO benefits of Slideshare by accident after publishing a slideshow not for rankings, but for purely utilitarian purposes. Soon, I realized that the slideshow was ranking on page 1 of Google for a term with 1.5 million results. And that was without being active at all in the Slideshare community.
Tips for Optimizing With Slideshare
- Use your keyword in the title: The title of your slideshow will become the title tag of the page. Since there is not much room for text on the page, optimizing the title is of critical importance.
- Use keywords in the summary: You are allotted small amount of room to write a summary – write a pithy, informative summary that is optimized for visitors and search engines.
- Use tags: I’m not sure how much of a role tags play in SEO, but they will certainly help other Slideshare users find your content when searching for slideshows on various topics.
- Use large text in your slide show: Though your text may seem very readable when viewing your slideshow on your computer screen, keep in mind that the slideshow will be much smaller once published on Slideshare. Though users can download the slideshow, they should be able to read it easily in the smaller format.
Ways to Use Slideshare
Once you begin brainstorming, you'll probably begin thinking of all kinds of reasons to use Slideshows to deliver content. Here are a few ideas:
- Explain a complex business process that could use a few visual aids
- Create "how to" tutorials
- Give a sales presentation
- Show off pictures from an event
- Breathe some life to case studies
- Bring existing presentations to the web
- Repurpose old articles by turning the main points into a presentation
The nice thing about Slideshare is that once the content is published, it seems to be indexed by the search engines very quickly. Another slide show I published was ranking on page 3 within just a few days of being published after linking to it once from my blog.
Your Thoughts
Have you tried Slideshare? What are some other creative ways to use slideshows in your marketing campaigns?
Comments
Slideshare is great for
Slideshare is great for learning what makes great design for powerpoint presentations. Consistently big visuals, lots of white space, and few words tend to win out with Slideshare presentations in terms of most views.
Following/friending people who make great presentations is an easy way to come back to your favorite presentations.
Getting in groups of types of presentations you create can help both in terms of learning content as well as networking.
Slideshare tips
Hi Nathan,
Thanks for stopping by and for the additional tips on using Slideshare to build traffic and rankings. It would definitely help by socializing as much as possible within the Slideshare website itself. The more users, groups, and commenting would likely provide a good return.
Anyone else using Slideshare and have additional recommendations?
Slideshare tips
Hi Nathan,
Thanks for stopping by and for the additional tips on using Slideshare to build traffic and rankings. It would definitely help by socializing as much as possible within the Slideshare website itself. The more users, groups, and commenting would likely provide a good return.
Anyone else using Slideshare and have additional recommendations?
Slideshare in Drupal
Is it possibility have this feature in drupal based website ?
Yet another great tip!
Thanks, I've been using Simpy to store all of my marvelous SEO ideas from websites like this (this is the best btw) and this one will be duly added and utilized today, cheers :)
THANKS!
I think I will be using slideshare from here on out!
good work.
using thi infos about my company which is intereted in this sector. so thanks.
It’s not that much of
It’s not that much of work, and if no time doing so (which can be understandable) they just could share the presentation and invite readers to exchange ideas and thoughts about it through email with the presentation author.
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john edwin
Just what I was looking for!
This is an excellent post! I was looking everywhere for some good tips for using Slideshare, and this is exactly what I was looking for. Thanks!
Don't forget - Slideshare has widgets so you can promote your presentations and profile from your website. Really important part of using it in your marketing strategy.
Slideshare is Great
I am a very keen user of Slideshare. And it is great for SEO - as you describe Christine.
It is also very good as Linkbait. Even though a user could just embed the PowerPoint, not all do. Considering using the Slidecast function to make it even better.
A great tool - Slideshare.
slideshare vs slideboom
Slideshare is good slide hosting portal, but i prefer use slideboom. Slideboom.com supports power point animations it make you flash-presentation more beautiful. And also slideboom has PRO accounts for buisness idea.
Slideshare
This is a good little app, I find that slideshare is easier to use compared to PowerPoint, the widgets feature is good extra that helps business's.
THANKS
I think I will be using slideshare from here on out!..
Thank
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