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Leveraging Slideshare to Gain Rank in the Search Engines

Using Slideshare for MarketingWith all of the great places to publish content online today, it very likely that you can secure multiple spots in the search engine rankings with your content. One place I’ve found that seems to be beneficial in terms of ranking in search engines is Slideshare.net.

Slideshare is a social media content site that allows you to upload, favorite, bookmark, tag, and comment on slide shows. Additionally, you can join groups, download slideshows, and are provided with code to embed or link to slideshows on your blog or website. Like any social media site, being an active networker on Slideshare by commenting, favoriting, joining groups, and linking to slideshows can boost your slideshow’s visibility and backlinks.

I stumbled upon the SEO benefits of Slideshare by accident after publishing a slideshow not for rankings, but for purely utilitarian purposes. Soon, I realized that the slideshow was ranking on page 1 of Google for a term with 1.5 million results. And that was without being active at all in the Slideshare community.

Tips for Optimizing With Slideshare

  • Use your keyword in the title: The title of your slideshow will become the title tag of the page. Since there is not much room for text on the page, optimizing the title is of critical importance.
  • Use keywords in the summary: You are allotted small amount of room to write a summary – write a pithy, informative summary that is optimized for visitors and search engines.
  • Use tags: I’m not sure how much of a role tags play in SEO, but they will certainly help other Slideshare users find your content when searching for slideshows on various topics.
  • Use large text in your slide show: Though your text may seem very readable when viewing your slideshow on your computer screen, keep in mind that the slideshow will be much smaller once published on Slideshare. Though users can download the slideshow, they should be able to read it easily in the smaller format.

Ways to Use Slideshare

Once you begin brainstorming, you'll probably begin thinking of all kinds of reasons to use Slideshows to deliver content. Here are a few ideas:

  • Explain a complex business process that could use a few visual aids
  • Create "how to" tutorials
  • Give a sales presentation
  • Show off pictures from an event
  • Breathe some life to case studies
  • Bring existing presentations to the web
  • Repurpose old articles by turning the main points into a presentation

The nice thing about Slideshare is that once the content is published, it seems to be indexed by the search engines very quickly. Another slide show I published was ranking on page 3 within just a few days of being published after linking to it once from my blog.

Your Thoughts

Have you tried Slideshare? What are some other creative ways to use slideshows in your marketing campaigns?

40 Comments

Anonymous's picture

Nathan Ketsdever (not verified)

April 5th, 2008

Slideshare is great for learning what makes great design for powerpoint presentations. Consistently big visuals, lots of white space, and few words tend to win out with Slideshare presentations in terms of most views.

Following/friending people who make great presentations is an easy way to come back to your favorite presentations.

Getting in groups of types of presentations you create can help both in terms of learning content as well as networking.

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Brian Gilley's picture

Brian Gilley

April 5th, 2008

Hi Nathan,
Thanks for stopping by and for the additional tips on using Slideshare to build traffic and rankings. It would definitely help by socializing as much as possible within the Slideshare website itself. The more users, groups, and commenting would likely provide a good return.

Anyone else using Slideshare and have additional recommendations?

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Anonymous's picture

oyun (not verified)

April 22nd, 2008

Hi Nathan,
Thanks for stopping by and for the additional tips on using Slideshare to build traffic and rankings. It would definitely help by socializing as much as possible within the Slideshare website itself. The more users, groups, and commenting would likely provide a good return.

Anyone else using Slideshare and have additional recommendations?

reply
Anonymous's picture

raj (not verified)

June 3rd, 2008

Is it possibility have this feature in drupal based website ?

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Anonymous's picture

Baby Dad (not verified)

August 10th, 2008

Thanks, I've been using Simpy to store all of my marvelous SEO ideas from websites like this (this is the best btw) and this one will be duly added and utilized today, cheers :)

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Anonymous's picture

mtatum (not verified)

September 2nd, 2008

I think I will be using slideshare from here on out!

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Anonymous's picture

msn adresleri (not verified)

October 2nd, 2008

using thi infos about my company which is intereted in this sector. so thanks.

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Anonymous's picture

john edwin (not verified)

November 19th, 2008

It’s not that much of work, and if no time doing so (which can be understandable) they just could share the presentation and invite readers to exchange ideas and thoughts about it through email with the presentation author.
---------------------------------------
john edwin

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Anonymous's picture

Kari Rippetoe (not verified)

January 5th, 2009

This is an excellent post! I was looking everywhere for some good tips for using Slideshare, and this is exactly what I was looking for. Thanks!

Don't forget - Slideshare has widgets so you can promote your presentations and profile from your website. Really important part of using it in your marketing strategy.

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Anonymous's picture

Potter (not verified)

January 30th, 2009

I am a very keen user of Slideshare. And it is great for SEO - as you describe Christine.

It is also very good as Linkbait. Even though a user could just embed the PowerPoint, not all do. Considering using the Slidecast function to make it even better.

A great tool - Slideshare.

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Anonymous's picture

Zafon (not verified)

March 5th, 2009

Slideshare is good slide hosting portal, but i prefer use slideboom. Slideboom.com supports power point animations it make you flash-presentation more beautiful. And also slideboom has PRO accounts for buisness idea.

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Anonymous's picture

Vim (not verified)

March 19th, 2009

This is a good little app, I find that slideshare is easier to use compared to PowerPoint, the widgets feature is good extra that helps business's.

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Anonymous's picture

bosch servisi (not verified)

July 9th, 2009

I think I will be using slideshare from here on out!..

Thank

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Anonymous's picture

Great Tips (not verified)

August 20th, 2009

It's easily to create power point than Youtube Video. Using it for my blog from now on.
Thanks.

Question? Do i need to use rel-"nofollow" for slideshare?

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Anonymous's picture

Zoekmachinemarketing Gelderland (not verified)

December 3rd, 2009

Thanks for this great post. I'll be using slideshare more frequently now for my seo clients.

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Anonymous's picture

Bronson (not verified)

December 16th, 2009

I read about recycling popular content as presentations in the SlideShare newsletter and decided to give it a whirl - the results were surprisingly good.

Both my presentation and blog post are ranking tops for the relevant titles - I kow it's long tail, but it's a winner for getting new life into popular old posts.

For the amount of work required, the results are great!

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Anonymous's picture

Intrinsec (not verified)

December 8th, 2010

I found this article worthwhile. I do presentations and am often asked for the URL where people can download the slides.

Thanks!

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Anonymous's picture

Montreal Web Design (not verified)

January 18th, 2011

yes, Slideboom.com is pretty decent too

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Anonymous's picture

Best DJ Software (not verified)

January 9th, 2012

That's a great idea. I never thought that I can promote my website via slideshare. Slideboom.com aswell, a great thing.

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Anonymous's picture

Khaja moin (not verified)

January 17th, 2012

So can I get a link from slideshare to my blog?

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Anonymous's picture

liam duffy (not verified)

January 27th, 2012

Thanks for the guide.. having just started a new website I'm looking for any opportunity to help with my serp. Will see if my blog posts convert to slides well enough.

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Anonymous's picture

Thomas Zacchi intoto (not verified)

February 1st, 2012

The SlideShare service is absolutely a great slide hosting service and now also html5.
Have not tried Slideboom.com as some comments suggest, will give it a try.

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Anonymous's picture

Sigmund (not verified)

March 14th, 2012

What are the main alternative for slideshare? I have found slideboom, but this is not for me.

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Anonymous's picture

Tiffany (not verified)

March 26th, 2012

Is there any alternative for slideshare.net?
Thanks

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Anonymous's picture

Joseph @ SEO India (not verified)

April 18th, 2012

Excellent Tips. I have also noticed that for moderately competitive phrases, a slideshare presentation often makes it to the first page.

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Anonymous's picture

sam (not verified)

April 21st, 2012

How many files can you upload to slideshare? Is there somekind of limit? I planned to put all my school work in there, but im curious about it.
Sam

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Anonymous's picture

Jerry (not verified)

August 19th, 2012

As far as I know there is NO limit for uploaded files. I highly doubt that some kind of school project will be ruined by slideshare. You can also check for slideboom as an alternative.

Jerry

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Anonymous's picture

Man and Van Guildford (not verified)

July 22nd, 2012

This is great. Keep up the good work

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Anonymous's picture

LilBowWow (not verified)

July 31st, 2012

Don't forget to mention boomshare. It's quite good as well in terms of ranking in google ;)

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Anonymous's picture

tham tu tu sai gon (not verified)

August 12th, 2012

That o good idead . Tham tu tu sai gon thank you

reply
Anonymous's picture

Dhawal Barot (not verified)

August 31st, 2012

I Know the Articles What We Publishes in Slide Share Quickly Comes in 1st Page of Google and It Happens to Me Also !!

But For Example if I Have Some Hyperlinks in My Slide Presentation and Uploaded them to SlideShare Successfully ??

Than Will I Get Backlink from that Slide ??

And Will it Make any effect in SERP of My Website URL ??

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Anonymous's picture

Anonymous (not verified)

September 2nd, 2012

SlideShare is an excellent site for sharing. As an alternative, with SlideSpeech presentation tool we can convert speaker notes into voice-over with a good accuracy. It suits someone who want to deliver a remote presentation with powerful voice-over

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Anonymous's picture

Jill (not verified)

September 11th, 2012

Hey Sam,

It should be unlimited as far as I know. Well it was at least year ago. So go ahead, I doubt you will ever cross the limit.

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Anonymous's picture

Steffan (not verified)

December 13th, 2012

Slideshare seems like a great tool. My company will plan on putting up diy tutorial guides for phone and tablet repairs as good step by step instructions for our customers to use to repair their devices. I really dig the concept.

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Anonymous's picture

Ed (not verified)

December 22nd, 2012

But is there anyway to make backlinks on slideshare? Or is it just for search engine visibility?

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Anonymous's picture

Roofersvirginiabeach (not verified)

December 30th, 2012

I found that this works very well better even when you use top PR social bookmarks. Top ranking in local results everytime. Awesome method.

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Anonymous's picture

Dragon (not verified)

January 3rd, 2013

Slide share is good way to promote your web site. I am usin it for log time , and get lots first pages with them.

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Anonymous's picture

Dragon (not verified)

January 3rd, 2013

It s good way to promote web site or blog. I have lot s first page results with this poresentations.

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Anonymous's picture

Imane (not verified)

January 15th, 2013

Slideshare are doing a great job, and I'm kinda grateful for the audience that you can drive from there.

reply
Anonymous's picture

Rakhi SEO Consultant Mumbai (not verified)

January 23rd, 2013

Finally I found something useful to me. I have been looking for information on this particular topic for a lot of time now.

reply

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