• Posted on: 3 April 2008
  • By: Christine OKelly

Using Slideshare for MarketingWith all of the great places to publish content online today, it very likely that you can secure multiple spots in the search engine rankings with your content. One place I’ve found that seems to be beneficial in terms of ranking in search engines is Slideshare.net.

Slideshare is a social media content site that allows you to upload, favorite, bookmark, tag, and comment on slide shows. Additionally, you can join groups, download slideshows, and are provided with code to embed or link to slideshows on your blog or website. Like any social media site, being an active networker on Slideshare by commenting, favoriting, joining groups, and linking to slideshows can boost your slideshow’s visibility and backlinks.

I stumbled upon the SEO benefits of Slideshare by accident after publishing a slideshow not for rankings, but for purely utilitarian purposes. Soon, I realized that the slideshow was ranking on page 1 of Google for a term with 1.5 million results. And that was without being active at all in the Slideshare community.

Tips for Optimizing With Slideshare

  • Use your keyword in the title: The title of your slideshow will become the title tag of the page. Since there is not much room for text on the page, optimizing the title is of critical importance.
  • Use keywords in the summary: You are allotted small amount of room to write a summary – write a pithy, informative summary that is optimized for visitors and search engines.
  • Use tags: I’m not sure how much of a role tags play in SEO, but they will certainly help other Slideshare users find your content when searching for slideshows on various topics.
  • Use large text in your slide show: Though your text may seem very readable when viewing your slideshow on your computer screen, keep in mind that the slideshow will be much smaller once published on Slideshare. Though users can download the slideshow, they should be able to read it easily in the smaller format.

Ways to Use Slideshare

Once you begin brainstorming, you'll probably begin thinking of all kinds of reasons to use Slideshows to deliver content. Here are a few ideas:

  • Explain a complex business process that could use a few visual aids
  • Create "how to" tutorials
  • Give a sales presentation
  • Show off pictures from an event
  • Breathe some life to case studies
  • Bring existing presentations to the web
  • Repurpose old articles by turning the main points into a presentation

The nice thing about Slideshare is that once the content is published, it seems to be indexed by the search engines very quickly. Another slide show I published was ranking on page 3 within just a few days of being published after linking to it once from my blog.

Your Thoughts

Have you tried Slideshare? What are some other creative ways to use slideshows in your marketing campaigns?

Comments

Slideshare is great for learning what makes great design for powerpoint presentations. Consistently big visuals, lots of white space, and few words tend to win out with Slideshare presentations in terms of most views.

Following/friending people who make great presentations is an easy way to come back to your favorite presentations.

Getting in groups of types of presentations you create can help both in terms of learning content as well as networking.

Hi Nathan,
Thanks for stopping by and for the additional tips on using Slideshare to build traffic and rankings. It would definitely help by socializing as much as possible within the Slideshare website itself. The more users, groups, and commenting would likely provide a good return.

Anyone else using Slideshare and have additional recommendations?

Hi Nathan,
Thanks for stopping by and for the additional tips on using Slideshare to build traffic and rankings. It would definitely help by socializing as much as possible within the Slideshare website itself. The more users, groups, and commenting would likely provide a good return.

Anyone else using Slideshare and have additional recommendations?

Is it possibility have this feature in drupal based website ?

Thanks, I've been using Simpy to store all of my marvelous SEO ideas from websites like this (this is the best btw) and this one will be duly added and utilized today, cheers :)

I think I will be using slideshare from here on out!

using thi infos about my company which is intereted in this sector. so thanks.

It’s not that much of work, and if no time doing so (which can be understandable) they just could share the presentation and invite readers to exchange ideas and thoughts about it through email with the presentation author.
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john edwin

This is an excellent post! I was looking everywhere for some good tips for using Slideshare, and this is exactly what I was looking for. Thanks!

Don't forget - Slideshare has widgets so you can promote your presentations and profile from your website. Really important part of using it in your marketing strategy.

I am a very keen user of Slideshare. And it is great for SEO - as you describe Christine.

It is also very good as Linkbait. Even though a user could just embed the PowerPoint, not all do. Considering using the Slidecast function to make it even better.

A great tool - Slideshare.

Slideshare is good slide hosting portal, but i prefer use slideboom. Slideboom.com supports power point animations it make you flash-presentation more beautiful. And also slideboom has PRO accounts for buisness idea.

This is a good little app, I find that slideshare is easier to use compared to PowerPoint, the widgets feature is good extra that helps business's.

I think I will be using slideshare from here on out!..

Thank

It's easily to create power point than Youtube Video. Using it for my blog from now on.
Thanks.

Question? Do i need to use rel-"nofollow" for slideshare?

Thanks for this great post. I'll be using slideshare more frequently now for my seo clients.

I read about recycling popular content as presentations in the SlideShare newsletter and decided to give it a whirl - the results were surprisingly good.

Both my presentation and blog post are ranking tops for the relevant titles - I kow it's long tail, but it's a winner for getting new life into popular old posts.

For the amount of work required, the results are great!

I found this article worthwhile. I do presentations and am often asked for the URL where people can download the slides.

Thanks!

yes, Slideboom.com is pretty decent too

That's a great idea. I never thought that I can promote my website via slideshare. Slideboom.com aswell, a great thing.

So can I get a link from slideshare to my blog?

Thanks for the guide.. having just started a new website I'm looking for any opportunity to help with my serp. Will see if my blog posts convert to slides well enough.

The SlideShare service is absolutely a great slide hosting service and now also html5.
Have not tried Slideboom.com as some comments suggest, will give it a try.

What are the main alternative for slideshare? I have found slideboom, but this is not for me.

Is there any alternative for slideshare.net?
Thanks

Excellent Tips. I have also noticed that for moderately competitive phrases, a slideshare presentation often makes it to the first page.

How many files can you upload to slideshare? Is there somekind of limit? I planned to put all my school work in there, but im curious about it.
Sam

As far as I know there is NO limit for uploaded files. I highly doubt that some kind of school project will be ruined by slideshare. You can also check for slideboom as an alternative.

Jerry

This is great. Keep up the good work

Don't forget to mention boomshare. It's quite good as well in terms of ranking in google ;)

That o good idead . Tham tu tu sai gon thank you

I Know the Articles What We Publishes in Slide Share Quickly Comes in 1st Page of Google and It Happens to Me Also !!

But For Example if I Have Some Hyperlinks in My Slide Presentation and Uploaded them to SlideShare Successfully ??

Than Will I Get Backlink from that Slide ??

And Will it Make any effect in SERP of My Website URL ??

SlideShare is an excellent site for sharing. As an alternative, with SlideSpeech presentation tool we can convert speaker notes into voice-over with a good accuracy. It suits someone who want to deliver a remote presentation with powerful voice-over

Hey Sam,

It should be unlimited as far as I know. Well it was at least year ago. So go ahead, I doubt you will ever cross the limit.

Slideshare seems like a great tool. My company will plan on putting up diy tutorial guides for phone and tablet repairs as good step by step instructions for our customers to use to repair their devices. I really dig the concept.

But is there anyway to make backlinks on slideshare? Or is it just for search engine visibility?

I found that this works very well better even when you use top PR social bookmarks. Top ranking in local results everytime. Awesome method.

Slide share is good way to promote your web site. I am usin it for log time , and get lots first pages with them.

It s good way to promote web site or blog. I have lot s first page results with this poresentations.

Slideshare are doing a great job, and I'm kinda grateful for the audience that you can drive from there.

Finally I found something useful to me. I have been looking for information on this particular topic for a lot of time now.

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