Social media arguably should be a significant part of any internet marketing plan.  We all spend a great deal of time working to ensure that we are creating content and pushing it out over the social media sphere in hopes of having it go viral and getting our brand to trend on twitter.  But social media has a big part to play in your SEO strategy as well. Read more »

By now we all know that content is king when it comes to search engine optimization and improving your site’s search ranking. What is less obvious sometimes is what optimized content lookss like. What is Google looking for? There are several Drupal SEO tools that can help with website optimization. The Drupal Content Optimizer module can help give you a first level analysis of the content on your site, or any other website if you are interested to see what they are doing to help improve ranking. Read more »

Nofollow links passing value or rankings has been the underlying question since this inline link attribute was developed back in 2005. Many millions of websites have implemented this method to tell Google to not follow certain links that the website owner may not necessarily be able to "vouch" for. Nofollow has also been used to sculpt internal PageRank flow as websites continuously tighten their website's internal linking and navigation paths to focus on the most important pages of their websites. Read more »